State EV Ownership Savings

Certified B Corporation logoClean Creatives Approved logo1% for the Planet logo

DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.

The proprietary TCO model uses estimates based on the Ford F-150 XL SuperCrew and the Ford Lightning EV SuperCrew pickup trucks.

DG+ developed a model to estimate the total cost of ownership (TCO) of both electric vehicles and internal combustion engine (ICE) vehicles across each state market. The proprietary TCO model uses estimates based on the Ford F-150 XL SuperCrew and the Ford Lightning EV SuperCrew pickup trucks. Using these analogous models allowed DG+ to fairly assess the cost of ownership of both EVs and ICEs in each state. Estimates include upfront costs, sales tax, rebates, fuel, maintenance, insurance, and depreciation over a five-year period.

The monthly cost of vehicle ownership across a five-year period was lower for individuals that own EVs in all 50 states and the District of Columbia. The greatest savings were seen in Oregon, where EV drivers saved $239 per month. Residents of Illinois and Maine saw more than $200 in EV savings per month as well. In Alaska, EV drivers have the lowest savings at $51 per month. Key drivers for lower EV TCO were the $7,500 federal grant for EVs, state incentives, low electricity costs, and high gas prices.

As EV ownership continues to expand and the sector grows, incentives will inevitably drop away. However, as EVs become more cost-competitive and charging infrastructure becomes more prevalent, the cost of ownership should continue to fall.

For more information about this analysis and its methodology, download our Q1 2023 EV Policy Report.

Source: DG+ Research

Our clients

Experience where it matters.

Whether it’s branding a battery startup or launching grid-edge software, we’ve helped 100+ clean energy and climate tech clients tell their stories and grow.

Caban called on DG+Design for a complete rebrand and a new website. This scope entailed an overhaul of both messaging and design.
Through site photography and video, sales collateral, and marketing strategy, DG+ has helped DSD grow into a commercial solar market leader.
DG+ collaborated directly with Enphase by essentially acting as an extension of their internal marketing team. Work deliverables included content marketing support, key messaging, photography and video, and web design.
DG+ developed a new brand for FTC Solar that would include a refreshed visual identity and messaging on key values and differentiators for each product, service, and the company as a whole.
Discover how DG+ helped Ohmium elevate its brand and build a scalable digital marketing foundation to support global growth in green hydrogen.
DG+ helps Pioneer Public Affairs’s clients effectively communicate the often complex nature of their offerings to their target audience with marketing and creative support.
DG+ helped Correlate redefine their brand and secure new engagements through a revamped website, messaging and content strategy, collateral creation, social media, and press support.
Launch of a bold new brand and website for a premier clean energy news outlet.
Pivot Energy called on DG+ to support its overall marketing strategy with a specific focus on content marketing due to our extensive experience in the clean energy industry.
DG+ helped ConSol launch a full refresh of its brand, website, and sales collateral that collectively capture ConSol’s unique value, highlight its achievements, and empower its team to reach new audiences
DG+Design helped Freestone Renewables establish their brand through a new website that includes fresh design, branding, and messaging.
DG+ helped establish Neighborhood Sun as a trusted community solar provider through content planning and creation, paid and organic digital marketing campaigns, and website development.

Let’s discuss your next project

Are you looking for marketing, communications, or creative help? Simply fill out the form here, and we'll be in touch!