Visual systems and guidelines

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DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.

Consistency, clarity, and confidence — across every touchpoint.

HubSpot Partner Badge logo representing official partnership recognition.

DG+ helps clean energy and climate tech teams turn their visual identity into a system people can actually use. We create brand guidelines, templates, and design tools that make it easy to apply your brand across every touchpoint you create — accurately, consistently, and without second-guessing.

We go beyond choosing colors and fonts. We define how your brand behaves: how it flexes across layouts, channels, and formats while still staying unmistakably you. From Webflow components to PowerPoint templates, we build the rules, assets, and building blocks that keep your brand cohesive — no matter who’s creating the materials — and ready for real-world use as you grow.

Core capabilities include:

  • Brand guidelines and documentation
  • Digital and print asset systems
  • Scalable design frameworks for teams
  • Template development for decks, reports, and collateral
  • Iconography and illustration libraries
  • Web and social media style extensions

Implementation options

We build custom HubSpot solutions for clean energy and climate organizations.

Our in-house experts configure your CRM, marketing, and sales hubs to align with your specific goals, helping you unlock the full value of the platform quickly and effectively.

HubSpot analytics dashboard showing marketing performance, top sales reps, and blog revenue insights.

Setup and onboarding

HubSpot lead capture and conversion form with email, name, and message fields for collecting contact information.

Lead capture and conversion

HubSpot marketing automation email showing an automated follow-up message setup for lead nurturing.

Marketing automation

HubSpot sales pipeline dashboard showing deal stages, values, and outreach tracking for sales opportunities.

Sales pipeline and outreach

Featured work

Marketing strategy and ongoing support for Pivot Energy

Integrated brand strategy, content creation, and campaign execution to support the continued growth of a leading national renewable energy independent power producer.

ConSol: EPA 608 campaign

Full-funnel campaign supporting the launch of a high-visibility HVAC certification program, boosting awareness, enrollment, and industry credibility for ConSol.

Transition-AI

Visual identity for Transition-AI, an event series from Latitude Media, bringing together tech, energy, and finance leaders to address the infrastructure challenges of AI-driven power demand.

Latitude Media

Launch of a bold new brand and website for a premier clean energy news outlet.

UtilityAPI

Strategic messaging and website design to refine positioning for a utility data provider serving multiple stakeholders.

Correlate

A redefined brand for a portfolio-scale real estate platform through a website refresh, messaging and content strategy, collateral creation, social media, and press support.

Why invest in visual systems and guidelines?

Stay aligned as you grow.

As new teammates, partners, and channels get added, the brand can start to drift. Clear guidelines keep everything looking and feeling cohesive without slowing anyone down.

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Be ready for anything.

Reusable components and templates reduce rework and decision fatigue. Your team can create high-quality materials quickly, respond to opportunities, and stay on-brand under deadline.

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Strengthen every touchpoint.

A unified visual system builds recognition and credibility at a glance, whether it’s a landing page, a deck, or a conference banner. Consistency makes your brand feel real, established, and trustworthy.

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Empower the whole team.

When the rules are clear and the tools are easy, brand execution isn’t trapped in the design department. Anyone can create on-brand materials with confidence and your designers can focus on higher-value work.

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Approach

Strong client relationships are the foundation of our work.

We build our relationships through clear, consistent communication and dedicated time for account management.

We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.

Company team celebrating a partnership ribbon-cutting event, symbolizing collaboration and business growth.

Experience where it matters.

Whether it’s branding a battery startup or launching grid-edge software, we’ve helped 100+ clean energy and climate tech clients tell their stories and grow.

People attending an automotive trade show showcasing modern vehicles and innovative mobility solutions.

Streamlined support

DG+ is a one-stop-shop for cleantech and climate tech companies looking to expand their brand, drive sales, and create value for customers.

Team members smiling and collaborating at a company event, representing a friendly and integrated workplace culture.

An integrated, fun team

Our team is small by design, so you always work directly with the people doing the work. We collaborate closely, communicate openly, and genuinely get to know our clients.

Team walking toward a solar panel installation site, representing renewable energy initiatives and sustainable business practices.

Flexible engagement options

We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.

DG+ has allowed us to explain our extremely complex product in a simplistic and visually pleasing format. We have consistently secured new engagements because of this high quality team.

David B.

Correlate

Working with DG+ was a true partnership. They took the time to understand Maine’s renewable energy story and helped us communicate it in a way that resonates beyond our industry. Their team translated complex ideas into clear, compelling messages that speak to our policymakers and communities alike.

Eliza Donoghue

Maine Renewable Energy Association

Communicating the history, impact, and policy of the Colorado River is no easy task - especially in a way that makes it accessible and engaging. DG+ helped us craft a compelling narrative and design that drives home the importance of the Colorado River and WRA's solutions to the challenges it faces.

Haley Littleton

Western Resource Advocates

"We chose DG+ because they had the right design experience as well as an understanding of the EV space."

Jakson A.

Evolectric

DG+Design was able to quickly grasp the multifaceted nature of the WeaveGrid platform. This understanding enabled them to effectively communicate the unique value our technology offers to each of our distinct audience segments. They brought our message to life with a unique and compelling visual design. DG+’s industry background and collaborative approach resulted in an excellent new website and an enjoyable professional experience.

Kendall Cody

WeaveGrid

Let’s talk about what you’re building.

Whether you’re refining your positioning, preparing for growth, or trying to make a complex product easier to understand, we’d love to hear more. Share a bit about your goals or challenges and we’ll get back to you with a clear, honest perspective on how we can help.

Skip the form and email us directly at hello@dgplusagency.com