Visual systems and guidelines

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DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.

Consistency, clarity, and confidence — across every touchpoint.

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DG+ helps clean energy and climate tech teams turn their visual identity into a system people can actually use. We create brand guidelines, templates, and design tools that make it easy to apply your brand across every touchpoint you create — accurately, consistently, and without second-guessing.

We go beyond choosing colors and fonts. We define how your brand behaves: how it flexes across layouts, channels, and formats while still staying unmistakably you. From Webflow components to PowerPoint templates, we build the rules, assets, and building blocks that keep your brand cohesive — no matter who’s creating the materials — and ready for real-world use as you grow.

Core capabilities include:

  • Brand guidelines and documentation
  • Digital and print asset systems
  • Scalable design frameworks for teams
  • Template development for decks, reports, and collateral
  • Iconography and illustration libraries
  • Web and social media style extensions

Implementation options

We build custom HubSpot solutions for clean energy and climate organizations.

Our in-house experts configure your CRM, marketing, and sales hubs to align with your specific goals, helping you unlock the full value of the platform quickly and effectively.

HubSpot analytics dashboard showing marketing performance, top sales reps, and blog revenue insights.

Setup and onboarding

HubSpot lead capture and conversion form with email, name, and message fields for collecting contact information.

Lead capture and conversion

HubSpot marketing automation email showing an automated follow-up message setup for lead nurturing.

Marketing automation

HubSpot sales pipeline dashboard showing deal stages, values, and outreach tracking for sales opportunities.

Sales pipeline and outreach

Featured work

Graphitic Energy

Graphitic Energy, a clean hydrogen producer, called on DG+ for a new name, logo, and website to reflect its bold solution for an abundant, clean energy future.

Zero Emission Transportation Association

DG+Design helped ZETA successfully launch a new member-driven organization and scale its national presence through press outreach, website redesign, social media activity, and targeted public awareness campaigns.

Caban

Caban called on DG+Design for a complete rebrand and a new website. This scope entailed an overhaul of both messaging and design.

Zero Emission Transportation Association

DG+Design helped ZETA successfully launch a new member-driven organization and scale its national presence through press outreach, website redesign, social media activity, and targeted public awareness campaigns.

Power Innovations International

Amplification of a distinct voice in EV charging and power management infrastructure through strategic press outreach, standout design, and elevated thought leadership.

Ohmium

Discover how DG+ helped Ohmium elevate its brand and build a scalable digital marketing foundation to support global growth in green hydrogen.

Why invest in visual systems and guidelines?

Stay aligned as you grow.

As new teammates, partners, and channels get added, the brand can start to drift. Clear guidelines keep everything looking and feeling cohesive without slowing anyone down.

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Be ready for anything.

Reusable components and templates reduce rework and decision fatigue. Your team can create high-quality materials quickly, respond to opportunities, and stay on-brand under deadline.

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Strengthen every touchpoint.

A unified visual system builds recognition and credibility at a glance, whether it’s a landing page, a deck, or a conference banner. Consistency makes your brand feel real, established, and trustworthy.

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Empower the whole team.

When the rules are clear and the tools are easy, brand execution isn’t trapped in the design department. Anyone can create on-brand materials with confidence and your designers can focus on higher-value work.

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Approach

Strong client relationships are the foundation of our work.

We build our relationships through clear, consistent communication and dedicated time for account management.

We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.

Company team celebrating a partnership ribbon-cutting event, symbolizing collaboration and business growth.

Experience where it matters.

Whether it’s branding a battery startup or launching grid-edge software, we’ve helped 100+ clean energy and climate tech clients tell their stories and grow.

People attending an automotive trade show showcasing modern vehicles and innovative mobility solutions.

Streamlined support

DG+ is a one-stop-shop for cleantech and climate tech companies looking to expand their brand, drive sales, and create value for customers.

Team members smiling and collaborating at a company event, representing a friendly and integrated workplace culture.

An integrated, fun team

Our team is small by design, so you always work directly with the people doing the work. We collaborate closely, communicate openly, and genuinely get to know our clients.

Team walking toward a solar panel installation site, representing renewable energy initiatives and sustainable business practices.

Flexible engagement options

We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.

“DG+Design has been instrumental to our growth at RST CleanTech. Our disruptive technology requires that we not only find the right customers but also properly educate those customers. DG+ provided excellent content from the start and continues to refine and improve our message and get it in front of the right customers. I would strongly recommend DG+.”

Matthew Casey

CEO, North America

During my collaboration with DG+, we worked on several marketing and branding initiatives, including new web pages and marketing templates. Their support helped establish a baseline for our brand presence and laid the groundwork for our marketing infrastructure, positioning us for future growth.

Maria Quan

VP of Marketing

"Solar is a complex industry, and for outsiders, it takes months, sometimes years of training before they start to understand its nuances. Since DG+ doesn't have to spend time learning all the complexities of your product, they can hit the ground running supporting your unique value propositions."

Melanie K.

VP, Marketing

"DG+ has an impeccable ability to make our clients' stories jump off the page, making even the most complicated and technical points clear and relevant. They've been a dream to work with!"

Jake J.

Legislative Director

"I cannot recommend David enough, his technical knowledge and professional approach made him a joy to work with. He had creative ideas and was constantly guiding and advising us throughout the engagement. We will certainly work with him again."

Jim S.

Chief Product Officer

Let’s discuss your next project

Are you looking for marketing, communications, or creative help? Simply fill out the form here, and we'll be in touch!