Visual systems and guidelines

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DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.

Consistency, clarity, and confidence — across every touchpoint.

HubSpot Partner Badge logo representing official partnership recognition.

DG+ helps clean energy and climate tech teams turn their visual identity into a system people can actually use. We create brand guidelines, templates, and design tools that make it easy to apply your brand across every touchpoint you create — accurately, consistently, and without second-guessing.

We go beyond choosing colors and fonts. We define how your brand behaves: how it flexes across layouts, channels, and formats while still staying unmistakably you. From Webflow components to PowerPoint templates, we build the rules, assets, and building blocks that keep your brand cohesive — no matter who’s creating the materials — and ready for real-world use as you grow.

Core capabilities include:

  • Brand guidelines and documentation
  • Digital and print asset systems
  • Scalable design frameworks for teams
  • Template development for decks, reports, and collateral
  • Iconography and illustration libraries
  • Web and social media style extensions

Implementation options

We build custom HubSpot solutions for clean energy and climate organizations.

Our in-house experts configure your CRM, marketing, and sales hubs to align with your specific goals, helping you unlock the full value of the platform quickly and effectively.

HubSpot analytics dashboard showing marketing performance, top sales reps, and blog revenue insights.

Setup and onboarding

HubSpot lead capture and conversion form with email, name, and message fields for collecting contact information.

Lead capture and conversion

HubSpot marketing automation email showing an automated follow-up message setup for lead nurturing.

Marketing automation

HubSpot sales pipeline dashboard showing deal stages, values, and outreach tracking for sales opportunities.

Sales pipeline and outreach

Featured work

ForeFront Power

Prior to launching DG+, David Ganske served as the Sr. Director of Marketing for ForeFront Power where he led marketing, design, communications, and messaging for a new energy brand.

UtilityAPI

Strategic messaging and website design to refine positioning for a utility data provider serving multiple stakeholders.

Ohmium

Discover how DG+ helped Ohmium elevate its brand and build a scalable digital marketing foundation to support global growth in green hydrogen.

Freestone Renewables

DG+Design helped Freestone Renewables establish their brand through a new website that includes fresh design, branding, and messaging.

Caban

Caban called on DG+Design for a complete rebrand and a new website. This scope entailed an overhaul of both messaging and design.

ForeFront Power

Prior to launching DG+, David Ganske served as the Sr. Director of Marketing for ForeFront Power where he led marketing, design, communications, and messaging for a new energy brand.

Why invest in visual systems and guidelines?

Stay aligned as you grow.

As new teammates, partners, and channels get added, the brand can start to drift. Clear guidelines keep everything looking and feeling cohesive without slowing anyone down.

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Be ready for anything.

Reusable components and templates reduce rework and decision fatigue. Your team can create high-quality materials quickly, respond to opportunities, and stay on-brand under deadline.

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Strengthen every touchpoint.

A unified visual system builds recognition and credibility at a glance, whether it’s a landing page, a deck, or a conference banner. Consistency makes your brand feel real, established, and trustworthy.

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Empower the whole team.

When the rules are clear and the tools are easy, brand execution isn’t trapped in the design department. Anyone can create on-brand materials with confidence and your designers can focus on higher-value work.

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Approach

Strong client relationships are the foundation of our work.

We build our relationships through clear, consistent communication and dedicated time for account management.

We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.

Company team celebrating a partnership ribbon-cutting event, symbolizing collaboration and business growth.

Experience where it matters.

Whether it’s branding a battery startup or launching grid-edge software, we’ve helped 100+ clean energy and climate tech clients tell their stories and grow.

People attending an automotive trade show showcasing modern vehicles and innovative mobility solutions.

Streamlined support

DG+ is a one-stop-shop for cleantech and climate tech companies looking to expand their brand, drive sales, and create value for customers.

Team members smiling and collaborating at a company event, representing a friendly and integrated workplace culture.

An integrated, fun team

Our team is small by design, so you always work directly with the people doing the work. We collaborate closely, communicate openly, and genuinely get to know our clients.

Team walking toward a solar panel installation site, representing renewable energy initiatives and sustainable business practices.

Flexible engagement options

We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.

Working with DG+ has been transformative. Their deep understanding of the energy sector and collaborative approach allowed us to align complex messaging across developers, utilities, and end-users seamlessly. They not only elevated our brand and UX, but also restructured our site to boost clarity, engagement, and SEO—positioning UtilityAPI for the next stage of growth. We’re thrilled with the results.

Nate Kinsey

Vice President of Market Growth

Working with DG+ has been seamless, in design, transparency, and timing. We are very pleased with their work as it elevated our branding to the next level.

Jacqueline Castillo

Global Sales Operations Manager

We were able to deliver marketing content while I was on leave, including an incredibly valuable video with a marquee customer that elevated our brand awareness and experience.

Meghan G.

Head of Marketing

"We chose DG+ because they had the right design experience as well as an understanding of the EV space."

Jakson A.

Co-Founder, Finance and Strategy

We were looking for a company that could bring a technical and industry-specific approach to Pii’s marketing campaigns. DG+ has the marketing expertise, aligns with the verticals we were exploring, and is made up of curious people eager to learn about our industry.

Jason Montgomery

Marketing and Communications Manager

Let’s discuss your next project

Are you looking for marketing, communications, or creative help? Simply fill out the form here, and we'll be in touch!