Brand identity
DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.
Visual systems that make your brand real and recognizable.
At DG+, we design brand identities people haven’t seen before — and want to see again. Every company we work with has a specific kind of edge: breakthrough technology, a sharper service model, a clearer mission, a better way forward. Our job is to take what makes you different and turn it into a visual identity that looks, feels, and reads like you.
We don’t start with logos. Meaning comes first. We begin with internal interviews and exploratory conversations across key stakeholders to understand what’s true, what’s distinctive, and what needs to be clarified. From there, we visually explore the ideas, values, and impact at the core of your brand, then build a toolkit that can actually carry the weight of growth. Color palettes, typography, layout systems, and scalable assets work together across websites, pitch decks, trade show floors, and campaign creative to create a brand presence that’s cohesive, recognizable, and easy to trust.
Every brand identity we build is different. Their one similarity: each is crafted with a careful balance of strategic thinking, thoughtful design, and deep understanding of the clean energy space. The result is a brand that stands out, holds together everywhere it shows up, and feels true to your company from day one.
Core capabilities include:
- Visual identity design and systems thinking
- Brand guidelines and documentation
- Logo and wordmark development
- Color, type, photography, and art direction
- Custom illustration and iconography
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Implementation options
We build custom HubSpot solutions for clean energy and climate organizations.
Our in-house experts configure your CRM, marketing, and sales hubs to align with your specific goals, helping you unlock the full value of the platform quickly and effectively.
Setup and onboarding
Lead capture and conversion
Marketing automation
Sales pipeline and outreach
Featured work
ForeFront Power
Prior to launching DG+, David Ganske served as the Sr. Director of Marketing for ForeFront Power where he led marketing, design, communications, and messaging for a new energy brand.
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Why invest in brand identity?
Make your mission visible.
Your purpose shouldn’t live only in a slide deck. A strong identity turns what you stand for into a visual language people can recognize instantly — and remember later.
Build consistency that earns trust.
When every touchpoint looks and feels aligned, you don’t just look polished — you look credible. Consistency signals confidence to investors, partners, and the audiences you’re trying to move.
Stand out in a saturated market.
In a sea of clean fonts and blue gradients, distinction is a strategy. A well-crafted identity helps you break through the sameness and make an emotional impression that sticks.
Create a system you can scale.
The goal isn’t a one-off look — it’s a foundation. A thoughtful identity gives you a toolkit you can use across campaigns, channels, and new offerings without losing what makes you you.
Approach
Strong client relationships are the foundation of our work.
We build our relationships through clear, consistent communication and dedicated time for account management.
We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.
Experience where it matters.
Whether it’s branding a battery startup or launching grid-edge software, we’ve helped 100+ clean energy and climate tech clients tell their stories and grow.
Streamlined support
DG+ is a one-stop-shop for cleantech and climate tech companies looking to expand their brand, drive sales, and create value for customers.
An integrated, fun team
Our team is small by design, so you always work directly with the people doing the work. We collaborate closely, communicate openly, and genuinely get to know our clients.
Flexible engagement options
We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.
Solar is a complex industry, and for outsiders, it takes months, sometimes years of training before they start to understand its nuances. Since DG+ doesn't have to spend time learning all the complexities of your product, they can hit the ground running supporting your unique value propositions.
We were able to deliver marketing content while I was on leave, including an incredibly valuable video with a marquee customer that elevated our brand awareness and experience.
Working with DG+ was a true partnership. They took the time to understand Maine’s renewable energy story and helped us communicate it in a way that resonates beyond our industry. Their team translated complex ideas into clear, compelling messages that speak to our policymakers and communities alike.
“DG+ is a highly personable, flexible, knowledgeable team who truly cares about the industry, environment, and client needs. We now have a dramatically improved website, brand new templates, and collateral. It was a complete rebranding"
DG+ has allowed us to explain our extremely complex product in a simplistic and visually pleasing format. We have consistently secured new engagements because of this high quality team.
Let’s talk about what you’re building.
Whether you’re refining your positioning, preparing for growth, or trying to make a complex product easier to understand, we’d love to hear more. Share a bit about your goals or challenges and we’ll get back to you with a clear, honest perspective on how we can help.
Skip the form and email us directly at hello@dgplusagency.com