Brand identity
DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.
Visual systems that make your brand real and recognizable.
At DG+, we design brand identities people haven’t seen before — and want to see again. Every company we work with has a specific kind of edge: breakthrough technology, a sharper service model, a clearer mission, a better way forward. Our job is to take what makes you different and turn it into a visual identity that looks, feels, and reads like you.
We don’t start with logos. Meaning comes first. We begin with internal interviews and exploratory conversations across key stakeholders to understand what’s true, what’s distinctive, and what needs to be clarified. From there, we visually explore the ideas, values, and impact at the core of your brand, then build a toolkit that can actually carry the weight of growth. Color palettes, typography, layout systems, and scalable assets work together across websites, pitch decks, trade show floors, and campaign creative to create a brand presence that’s cohesive, recognizable, and easy to trust.
Every brand identity we build is different. Their one similarity: each is crafted with a careful balance of strategic thinking, thoughtful design, and deep understanding of the clean energy space. The result is a brand that stands out, holds together everywhere it shows up, and feels true to your company from day one.
Core capabilities include:
- Visual identity design and systems thinking
- Brand guidelines and documentation
- Logo and wordmark development
- Color, type, photography, and art direction
- Custom illustration and iconography
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Implementation options
We build custom HubSpot solutions for clean energy and climate organizations.
Our in-house experts configure your CRM, marketing, and sales hubs to align with your specific goals, helping you unlock the full value of the platform quickly and effectively.
Setup and onboarding
Lead capture and conversion
Marketing automation
Sales pipeline and outreach
Featured work
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Zero Emission Transportation Association
The successful launch and scale of a national member-driven organization through press outreach, website redesign, social media activity, and targeted public awareness campaigns.
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Why invest in brand identity?
Make your mission visible.
Your purpose shouldn’t live only in a slide deck. A strong identity turns what you stand for into a visual language people can recognize instantly — and remember later.
Build consistency that earns trust.
When every touchpoint looks and feels aligned, you don’t just look polished — you look credible. Consistency signals confidence to investors, partners, and the audiences you’re trying to move.
Stand out in a saturated market.
In a sea of clean fonts and blue gradients, distinction is a strategy. A well-crafted identity helps you break through the sameness and make an emotional impression that sticks.
Create a system you can scale.
The goal isn’t a one-off look — it’s a foundation. A thoughtful identity gives you a toolkit you can use across campaigns, channels, and new offerings without losing what makes you you.
Approach
Strong client relationships are the foundation of our work.
We build our relationships through clear, consistent communication and dedicated time for account management.
We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.
Experience where it matters.
Whether it’s branding a battery startup or launching grid-edge software, we’ve helped 100+ clean energy and climate tech clients tell their stories and grow.
Streamlined support
DG+ is a one-stop-shop for cleantech and climate tech companies looking to expand their brand, drive sales, and create value for customers.
An integrated, fun team
Our team is small by design, so you always work directly with the people doing the work. We collaborate closely, communicate openly, and genuinely get to know our clients.
Flexible engagement options
We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.
DG+ has been instrumental to our growth at RST CleanTech. Our disruptive technology requires that we not only find the right customers but also properly educate those customers. DG+ provided excellent content from the start and continues to refine and improve our message and get it in front of the right customers. I would strongly recommend DG+.
Working with DG+ has been transformative. Their deep understanding of the energy sector and collaborative approach allowed us to align complex messaging across developers, utilities, and end-users seamlessly. They not only elevated our brand and UX, but also restructured our site to boost clarity, engagement, and SEO—positioning UtilityAPI for the next stage of growth. We’re thrilled with the results.
We were able to deliver marketing content while I was on leave, including an incredibly valuable video with a marquee customer that elevated our brand awareness and experience.
The DG+ team is truly fantastic. When I walked through the new homepage of our website for the first time, I was absolutely blown away. I gave very little direction and not a ton of material to work with, and yet they turned it into something special. It feels like they created magic from almost nothing. I’m grateful for their whole team and I can't wait for our broker partners to see it!
Working with DG+ has been seamless, in design, transparency, and timing. We are very pleased with their work as it elevated our branding to the next level.
Let’s discuss your next project.
Are you looking for marketing, communications, or creative help? Simply fill out the form here, and we'll be in touch!