Messaging and positioning
DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.
Value-focused storytelling that scales across teams, audiences, and channels.
Clean energy and climate tech companies need language that makes their value clear in every conversation. DG+ helps you shape messaging that lands with investors, customers, policymakers, and communities — and turns complex technology, data, and impact into a narrative people can actually repeat.
We start by listening (and reading) — across teams, stakeholders, and existing materials. When multiple people represent a brand, the story naturally gets told a few different ways. We synthesize what we learn through our research and discovery process — including what truly sets you apart — into a single source of truth: a message hierarchy that reflects your value from your core brand narrative down to product-level proof points. From there, every team can pull from the same foundation, creating a consistent experience across marketing, sales, and communications.
Whether you’re launching a new brand, entering a new market, or refreshing your existing materials, DG+ ensures your story is strategic, cohesive, and ready to scale.
Core capabilities include:
- Messaging frameworks and hierarchy development
- Value proposition definition and refinement
- Audience segmentation and tailored key messages
- Tone of voice and storytelling guidance
- Competitive and category positioning
- Internal alignment workshops
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Implementation options
We build custom HubSpot solutions for clean energy and climate organizations.
Our in-house experts configure your CRM, marketing, and sales hubs to align with your specific goals, helping you unlock the full value of the platform quickly and effectively.
Setup and onboarding
Lead capture and conversion
Marketing automation
Sales pipeline and outreach
Featured work
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Banyan Infrastructure: Communications
A bold communications strategy for a sustainable infrastructure finance software platform, educating its audience and communicating the value of an entirely new technology.
Why invest in messaging and positioning?
Simplify complexity without flattening your story.
Clean energy and climate solutions are technical and nuanced. Strong messaging makes your value clear and believable, without losing what makes you you.
Ground your story in evidence (not assumptions).
Great positioning starts with listening and research. We draw from stakeholder input, policy and market context, and competitive framing, to build messages that reflect the realities your audiences care about.
Build credibility with investors and partners.
When your messaging shows you understand the landscape — and the tradeoffs — decision-makers trust you faster.
Identify new opportunities early.
Strategic positioning clarifies where you fit today and where you can lead next, helping you claim a sharper role in the market.
Approach
Strong client relationships are the foundation of our work.
We build our relationships through clear, consistent communication and dedicated time for account management.
We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.
Experience where it matters.
Whether it’s branding a battery startup or launching grid-edge software, we’ve helped 100+ clean energy and climate tech clients tell their stories and grow.
Streamlined support
DG+ is a one-stop-shop for cleantech and climate tech companies looking to expand their brand, drive sales, and create value for customers.
An integrated, fun team
Our team is small by design, so you always work directly with the people doing the work. We collaborate closely, communicate openly, and genuinely get to know our clients.
Flexible engagement options
We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.
During my collaboration with DG+, we worked on several marketing and branding initiatives, including new web pages and marketing templates. Their support helped establish a baseline for our brand presence and laid the groundwork for our marketing infrastructure, positioning us for future growth.
“DG+ is a highly personable, flexible, knowledgeable team who truly cares about the industry, environment, and client needs. We now have a dramatically improved website, brand new templates, and collateral. It was a complete rebranding"
Working with DG+ was a true partnership. They took the time to understand Maine’s renewable energy story and helped us communicate it in a way that resonates beyond our industry. Their team translated complex ideas into clear, compelling messages that speak to our policymakers and communities alike.
"DG+ has been an excellent partner since the creation of ZETA. Their creativity and nimble approach has helped us to develop unique communications that support our policy goals."
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DG+ delivered on a bold project in record time. Their expertise across branding, design, website development, and marketing — along with their knowledge of the clean energy market — made them the perfect partner for a highly visible launch. The Latitude team had a strong creative vision and DG+ turned it into reality.
Let’s talk about what you’re building.
Whether you’re refining your positioning, preparing for growth, or trying to make a complex product easier to understand, we’d love to hear more. Share a bit about your goals or challenges and we’ll get back to you with a clear, honest perspective on how we can help.
Skip the form and email us directly at hello@dgplusagency.com