Messaging and positioning
DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.
Value-focused storytelling that scales across teams, audiences, and channels.
Clean energy and climate tech companies need language that makes their value clear in every conversation. DG+ helps you shape messaging that lands with investors, customers, policymakers, and communities — and turns complex technology, data, and impact into a narrative people can actually repeat.
We start by listening (and reading) — across teams, stakeholders, and existing materials. When multiple people represent a brand, the story naturally gets told a few different ways. We synthesize what we learn through our research and discovery process — including what truly sets you apart — into a single source of truth: a message hierarchy that reflects your value from your core brand narrative down to product-level proof points. From there, every team can pull from the same foundation, creating a consistent experience across marketing, sales, and communications.
Whether you’re launching a new brand, entering a new market, or refreshing your existing materials, DG+ ensures your story is strategic, cohesive, and ready to scale.
Core capabilities include:
- Messaging frameworks and hierarchy development
- Value proposition definition and refinement
- Audience segmentation and tailored key messages
- Tone of voice and storytelling guidance
- Competitive and category positioning
- Internal alignment workshops
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Implementation options
We build custom HubSpot solutions for clean energy and climate organizations.
Our in-house experts configure your CRM, marketing, and sales hubs to align with your specific goals, helping you unlock the full value of the platform quickly and effectively.
Setup and onboarding
Lead capture and conversion
Marketing automation
Sales pipeline and outreach
Featured work
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Lead generation campaign strategy and implementation for Pivot Energy
Marketing campaign strategy and implementation to support a corporate solar leasing initiative, including, positioning, messaging and creative, and paid and organic channel strategy.
Rebrand and Website for ConSol
Revamped brand, website, and sales collateral to empower a building clean energy and energy efficiency consultancy to reach new audiences.
Why invest in messaging and positioning?
Simplify complexity without flattening your story.
Clean energy and climate solutions are technical and nuanced. Strong messaging makes your value clear and believable, without losing what makes you you.
Ground your story in evidence (not assumptions).
Great positioning starts with listening and research. We draw from stakeholder input, policy and market context, and competitive framing, to build messages that reflect the realities your audiences care about.
Build credibility with investors and partners.
When your messaging shows you understand the landscape — and the tradeoffs — decision-makers trust you faster.
Identify new opportunities early.
Strategic positioning clarifies where you fit today and where you can lead next, helping you claim a sharper role in the market.
Approach
Strong client relationships are the foundation of our work.
We build our relationships through clear, consistent communication and dedicated time for account management.
We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.
Experience where it matters.
Whether it’s branding a battery startup or launching grid-edge software, we’ve helped 100+ clean energy and climate tech clients tell their stories and grow.
Streamlined support
DG+ is a one-stop-shop for cleantech and climate tech companies looking to expand their brand, drive sales, and create value for customers.
An integrated, fun team
Our team is small by design, so you always work directly with the people doing the work. We collaborate closely, communicate openly, and genuinely get to know our clients.
Flexible engagement options
We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.
DG+ is a good fit for Enphase due to their flexibility, experience in the energy industry, great hourly rates, and quality work.
DG+ has an impeccable ability to make our clients' stories jump off the page, making even the most complicated and technical points clear and relevant. They've been a dream to work with!
"DG+ is a great fit for us because of their flexibility, willingness to really understand our business, and the ability to tailor output to fit."
DG+Design was able to quickly grasp the multifaceted nature of the WeaveGrid platform. This understanding enabled them to effectively communicate the unique value our technology offers to each of our distinct audience segments. They brought our message to life with a unique and compelling visual design. DG+’s industry background and collaborative approach resulted in an excellent new website and an enjoyable professional experience.
Melissa and the DG+ team created a new brand identity for our Transition-AI conference series that feels cohesive with our parent brand yet fresh, bold, and exciting — reflective of an important inflection point in the growth of our live events business. It is always a joy working with the DG+ team!
Let’s talk about what you’re building.
Whether you’re refining your positioning, preparing for growth, or trying to make a complex product easier to understand, we’d love to hear more. Share a bit about your goals or challenges and we’ll get back to you with a clear, honest perspective on how we can help.
Skip the form and email us directly at hello@dgplusagency.com