Camus Energy
Development of an aligned and impactful brand presence for a transformative grid management platform through content development, sales strategy, and a new website.
HIGHLIGHTS
Faster load time
Camus' new website loads in one-fifth of the time
Sales enablement
Sales collateral and focused messaging improved customer engagement and lead nurture efforts
Lead generation
DG+'s white paper campaign introduced a method of capturing high-quality, targeted leads
Camus Energy provides utilities with software to safely monitor and manage zero-carbon grids. Its grid management platform delivers system-wide visibility and advanced control over local grid conditions with telemetry from utility assets and distributed energy resources. The company empowers operators with situational awareness, orchestration, and market tools to balance renewable supply with flexible demand, enabling deep decarbonization of the electric power system.
THE CHALLENGE
As it developed its transformative energy management platform, Camus Energy approached DG+ to assist with increasing brand awareness, generating high-quality leads, and establishing Camus as a thought leader in the industry.
SOLUTION
DG+ led the Camus team in developing and executing a multi-phase strategic approach to developing the company’s key messaging and leveraging it to expand customer awareness and engagement. First, DG+ helped Camus create a voice and narrative for its platform in an informative multi-part white paper series on “The Rise of Local Grid Management.” DG+ also produced a complementary webinar series to showcase its product and success stories. Bolstered by additional outreach and social media management, DG+ worked with Camus’ marketing team to develop a lead generation funnel. Lastly, DG+ designed and launched a completely redesigned website for Camus.
"DG+ is a great fit for us because of their flexibility, willingness to really understand our business, and the ability to tailor output to fit."
