Marketing strategy and planning
DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.
Strategic clarity for clean energy and climate tech brands — built from deep, real-world expertise.
Clean energy and climate tech aren’t markets you can learn on the fly. Policy shifts, technical nuance, and complex stakeholder landscapes shape what resonates and what falls flat. But this is our sweet spot. DG+ builds cleantech marketing strategies rooted in sector fluency, so your positioning, messaging, and go-to-market plans reflect the reality you’re operating in.
We support teams from early-stage growth through scale by turning targeted, data-driven insight into a structured roadmap. We analyze competitors, audience behavior, and the policy landscape, then set clear priorities: build the right foundations, earn credibility, and scale with confidence. Whether you’re launching a product, entering a new market, or tightening your story, we help you prioritize what matters now (and what can wait), so marketing moves the business forward instead of becoming a pile of disconnected tactics.
Best of all, because we work in clean energy, climate tech, and sustainability every day, we’re able to move quickly without starting from zero. The result is strategy that’s specific to your market, aligned with your mission and growth stage, and built to drive measurable results.
Core capabilities include:
- Market research and competitor benchmarking
- Audience analysis and segmentation
- Key messaging and value proposition development
- Channel and campaign strategy
- KPI development and campaign reporting, analysis, and optimization
- Go-to-market planning for new products, audiences, or initiatives
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Implementation options
We build custom HubSpot solutions for clean energy and climate organizations.
Our in-house experts configure your CRM, marketing, and sales hubs to align with your specific goals, helping you unlock the full value of the platform quickly and effectively.
Setup and onboarding
Lead capture and conversion
Marketing automation
Sales pipeline and outreach
Featured work
Neighborhood Sun
Digital marketing campaign strategy and execution across paid and organic channels to reinforce the grassroots mission of a community solar provider.
Promise Energy
A library of refreshed collateral and thought leadership content to showcase a top California commercial solar developer’s full range of holistic energy solutions.
Why invest in marketing strategy?
Set direction before you scale execution.
A clear, data-informed strategy connects every campaign, content asset, website update, and ad dollar to priorities you can measure — and improve over time.
Reach the right people with messaging that fits the market.
We help you identify your most valuable audiences and craft messages that resonate with their priorities, challenges, and motivations. Because we work in clean energy and climate every day, we know how to speak to the stakeholders that move markets — from developers and EPCs to utilities, sustainability leaders, financiers and investors, and end users.
Align your internal team and external partners.
A shared strategy gives internal stakeholders and external collaborators a common roadmap so decisions are faster, work is more consistent, and execution doesn’t splinter into disconnected efforts.
Stay adaptable (and ahead of competitors) as the landscape shifts.
Clean energy and climate markets change quickly. With a structured plan in place, you can respond to campaign results, competitive moves, policy changes, and new opportunities without rewriting everything from scratch.
Approach
Strong client relationships are the foundation of our work.
We build our relationships through clear, consistent communication and dedicated time for account management.
We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.
Experience where it matters.
Whether it’s branding a battery startup or launching grid-edge software, we’ve helped 100+ clean energy and climate tech clients tell their stories and grow.
Streamlined support
DG+ is a one-stop-shop for cleantech and climate tech companies looking to expand their brand, drive sales, and create value for customers.
An integrated, fun team
Our team is small by design, so you always work directly with the people doing the work. We collaborate closely, communicate openly, and genuinely get to know our clients.
Flexible engagement options
We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.
DG+ is a good fit for Enphase due to their flexibility, experience in the energy industry, great hourly rates, and quality work.
"Our re-brand was successful and David was instrumental in getting us moving forward. David is very patient and he worked well with our company being very challenging to work with at times."
I cannot recommend David enough, his technical knowledge and professional approach made him a joy to work with. He had creative ideas and was constantly guiding and advising us throughout the engagement. We will certainly work with him again.
Working with DG+ has been transformative. Their deep understanding of the energy sector and collaborative approach allowed us to align complex messaging across developers, utilities, and end-users seamlessly. They not only elevated our brand and UX, but also restructured our site to boost clarity, engagement, and SEO—positioning UtilityAPI for the next stage of growth. We’re thrilled with the results.
As a start-up company in a competitive industry, it was important for us to establish a web presence that lends credibility to the decades of experience our team of energy experts has, in addition to setting us apart. DG+ was able to achieve that and more with a stunning website that speaks to who we are now, while leaving room for us to build upon as we evolve and grow as a company.
Let’s discuss your next project.
Are you looking for marketing, communications, or creative help? Simply fill out the form here, and we'll be in touch!