Marketing strategy and planning
DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.
Strategic clarity for clean energy and climate tech brands — built from deep, real-world expertise.
Clean energy and climate tech aren’t markets you can learn on the fly. Policy shifts, technical nuance, and complex stakeholder landscapes shape what resonates and what falls flat. But this is our sweet spot. DG+ builds cleantech marketing strategies rooted in sector fluency, so your positioning, messaging, and go-to-market plans reflect the reality you’re operating in.
We support teams from early-stage growth through scale by turning targeted, data-driven insight into a structured roadmap. We analyze competitors, audience behavior, and the policy landscape, then set clear priorities: build the right foundations, earn credibility, and scale with confidence. Whether you’re launching a product, entering a new market, or tightening your story, we help you prioritize what matters now (and what can wait), so marketing moves the business forward instead of becoming a pile of disconnected tactics.
Best of all, because we work in clean energy, climate tech, and sustainability every day, we’re able to move quickly without starting from zero. The result is strategy that’s specific to your market, aligned with your mission and growth stage, and built to drive measurable results.
Core capabilities include:
- Market research and competitor benchmarking
- Audience analysis and segmentation
- Key messaging and value proposition development
- Channel and campaign strategy
- KPI development and campaign reporting, analysis, and optimization
- Go-to-market planning for new products, audiences, or initiatives
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Implementation options
We build custom HubSpot solutions for clean energy and climate organizations.
Our in-house experts configure your CRM, marketing, and sales hubs to align with your specific goals, helping you unlock the full value of the platform quickly and effectively.
Setup and onboarding
Lead capture and conversion
Marketing automation
Sales pipeline and outreach
Featured work
Promise Energy
A library of refreshed collateral and thought leadership content to showcase a top California commercial solar developer’s full range of holistic energy solutions.
Camus Energy
Development of an aligned and impactful brand presence for a transformative grid management platform through content development, sales strategy, and a new website.
Why invest in marketing strategy?
Set direction before you scale execution.
A clear, data-informed strategy connects every campaign, content asset, website update, and ad dollar to priorities you can measure — and improve over time.
Reach the right people with messaging that fits the market.
We help you identify your most valuable audiences and craft messages that resonate with their priorities, challenges, and motivations. Because we work in clean energy and climate every day, we know how to speak to the stakeholders that move markets — from developers and EPCs to utilities, sustainability leaders, financiers and investors, and end users.
Align your internal team and external partners.
A shared strategy gives internal stakeholders and external collaborators a common roadmap so decisions are faster, work is more consistent, and execution doesn’t splinter into disconnected efforts.
Stay adaptable (and ahead of competitors) as the landscape shifts.
Clean energy and climate markets change quickly. With a structured plan in place, you can respond to campaign results, competitive moves, policy changes, and new opportunities without rewriting everything from scratch.
Approach
Strong client relationships are the foundation of our work.
We build our relationships through clear, consistent communication and dedicated time for account management.
We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.
Experience where it matters.
Whether it’s branding a battery startup or launching grid-edge software, we’ve helped 100+ clean energy and climate tech clients tell their stories and grow.
Streamlined support
DG+ is a one-stop-shop for cleantech and climate tech companies looking to expand their brand, drive sales, and create value for customers.
An integrated, fun team
Our team is small by design, so you always work directly with the people doing the work. We collaborate closely, communicate openly, and genuinely get to know our clients.
Flexible engagement options
We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.
I really enjoyed working with the DG+ team. We originally chose to work with DG+ due to their environmental focus, flexibility, and responsiveness. They understood our needs as a small company and delivered the products we needed in a well executed and timely manner. We really appreciate all of the help from DG+!
Working with DG+ was a true partnership. They took the time to understand Maine’s renewable energy story and helped us communicate it in a way that resonates beyond our industry. Their team translated complex ideas into clear, compelling messages that speak to our policymakers and communities alike.
We were able to deliver marketing content while I was on leave, including an incredibly valuable video with a marquee customer that elevated our brand awareness and experience.
I cannot recommend David enough, his technical knowledge and professional approach made him a joy to work with. He had creative ideas and was constantly guiding and advising us throughout the engagement. We will certainly work with him again.
Melissa and the DG+ team created a new brand identity for our Transition-AI conference series that feels cohesive with our parent brand yet fresh, bold, and exciting — reflective of an important inflection point in the growth of our live events business. It is always a joy working with the DG+ team!
Let’s discuss your next project.
Are you looking for marketing, communications, or creative help? Simply fill out the form here, and we'll be in touch!