Promise Energy
A library of refreshed collateral and thought leadership content to showcase a top California commercial solar developer’s full range of holistic energy solutions.
HIGHLIGHTS
Brand update
including messaging for Promise’s website and sales collateral.
Thought leadership
via monthly blog articles and email newsletters with industry insights for more than 5,000 subscribers.
More than 20 blogs
on energy technology trends and industry insights.
With specialized in-house expertise, Promise Energy is a true energy one-stop shop, delivering holistic energy management solutions, along with integrated project financing, custom design, and meticulous installation services. Promise leverages a solution-oriented process to maximize clients’ operational savings, accelerate progress toward sustainability goals, and help each one create their energy future. The company is currently working on custom energy solutions serving portfolios of properties across the U.S., and several commercial and industrial projects seeking cost savings and backup power solutions.
THE CHALLENGE
In 2020, Promise Energy had already established a glowing reputation as a top California commercial solar developer. However, Promise had begun to expand beyond solar photovoltaics (PV) into a provider of holistic energy solutions, and leadership wanted to refresh sales and marketing content to reflect this business evolution and take the company to a new level. The Promise team hoped that more effective messaging and professional materials would help position it as an energy thought leader and experienced, reliable client partner.
SOLUTION
Leveraging its in-house design expertise and industry knowledge, DG+ delivered a turnkey marketing solution, including a website update that better captured Promise’s services, expertise, and values. DG+ also completed photography across several project sites, as well as refreshed marketing collateral and sales enablement campaigns to support Promise’s business development.
Armed with its new branding and marketing collateral, Promise turned its focus to developing its thought leadership. DG+ provided an ongoing content marketing strategy that regularly communicates the many benefits of integrated energy solutions and innovative food for thought to clients and partners. Our team continues to be the creative engine behind Promise’s monthly newsletter and thought leadership content. Topics include a range of subjects, such as energy efficiency, clean energy policy, and available financial incentives.
Our collaboration with DG+ has dramatically improved our marketing and customer engagement efforts. The team at DG+ demonstrated a strong understanding of our industry and provided valuable support for our solar and storage marketing campaigns. Their contributions to our website updates, blogs, newsletters, and sales material have proven highly beneficial. Additionally, DG+ has been instrumental in supporting our identity as an industry and thought leader in the solar space.
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