Marketing ROI calculator
DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.
Understand the impact of your sales and marketing efforts in a few moments.
Start by choosing if you want to set a revenue goal or a target cost per lead.
Then, simply adjust the assumptions for your goals, budget, and funnel conversion rates. Your output then includes a detailed look at your pipeline figures, key metrics like cost per new customer (CAC), customer lifetime value (LTV), and return on investment (ROI) of marketing spend.
Save your results by sending a unique link to your email. Enjoy!
Disclaimer
The DG+ Marketing ROI Calculator is provided for general planning and estimation purposes only. Results are based solely on the inputs you provide and the assumptions built into the model. Actual pipeline performance, conversion rates, revenue outcomes, and return on investment will vary based on your industry, market conditions, sales cycle, team execution, and numerous other factors outside the scope of this tool. The computations performed by this calculator rely on user-provided inputs — including budget figures, conversion rates, average revenue per user, and customer lifespan — along with simplified modeling assumptions. Given the variability of these inputs and the complexity of real-world sales and marketing environments, the results generated are not guaranteed to be accurate, complete, or applicable to your specific circumstances. They should not be used as the sole basis for budget allocation, headcount decisions, or other business planning purposes. Use of this calculator constitutes your agreement to the terms of this disclaimer.
Let’s talk about what you’re building.
Whether you’re refining your positioning, preparing for growth, or trying to make a complex product easier to understand, we’d love to hear more. Share a bit about your goals or challenges and we’ll get back to you with a clear, honest perspective on how we can help.
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