Project-based work has a defined scope and timeline. Ongoing retainers require a minimum six-month commitment — long enough to build real momentum and deliver measurable results. We've found that shorter engagements rarely produce the outcomes clients are hoping for.

We work with companies at all stages — from pre-seed startups building their first brand to growth-stage companies running multi-channel campaigns to Fortune 500s managing large marketing teams. The right package depends more on your goals and where you are in your marketing maturity than your company size.

Most of our engagements do. A website refresh often involves messaging strategy and design. A campaign requires content, creative, and communications. We're a fully integrated team, so you work with one agency rather than coordinating across separate vendors for design, writing, PR, and web.

Occasionally, but it's not our focus. Our expertise and track record are in clean energy and climate tech, and that's where we deliver the most value. If you're adjacent to the space — sustainability, ESG, environmental advocacy — we're happy to talk.

Every engagement includes a dedicated project team, a structured kickoff, biweekly check-in meetings, and a client-facing Asana board so you always know what's in progress. You can reach us on Slack, by email, or by phone — we work as an extension of your team, not at arm's length.

DG+ works exclusively with clean energy and climate tech companies. That means you're not spending the first month educating us on your industry, your buyers, or the regulatory and technical context behind your products. We've worked with 100+ companies across solar, storage, grid software, EV, carbon markets, and more — so we already speak the language.

Yes. If you need a marketing strategy, communications plan, or campaign brief before committing to a longer engagement, we can scope that as a standalone project. It's also a good way to get to know how we work before a larger commitment.

It happens, and we build in flexibility for it. We work on a retainer structure with defined scope rather than rigid line-item deliverables, which gives us room to shift priorities as your business evolves. We'll flag scope changes proactively and discuss adjustments together.

Yes. Many of our engagements build on existing brand systems. We'll audit what you have, identify gaps or inconsistencies, and work within your guidelines — or recommend updates if they're holding your marketing back.

We're built to reduce your workload, not add to it. That said, the best results come from a collaborative process — especially in the early stages when we're learning your business. Expect to invest meaningful time upfront in discovery and feedback, with a lighter lift as the engagement matures.

You'll have a dedicated account lead and a small project team that typically includes a strategist, writer, and designer. For web projects, a developer joins the team. You'll know everyone by name, and the same people will be with you for the duration of the engagement.

Every engagement begins with a structured discovery process — typically stakeholder interviews, a review of your existing marketing and sales materials, and a competitive landscape assessment. For brand and website projects, we also conduct audience research and an audit of your current digital presence. We want to understand your technology, your buyers, and what makes your work matter before we write a single word.

Brand messaging is foundational — it defines who you are, what you do, and why it matters across all audiences and channels. Campaign messaging is specific to a particular initiative, audience, or offer. We develop both, and good campaign messaging always builds on a strong brand foundation.

We start by deeply understanding the product, the buyer, and the decision-making process. Clean energy buyers are often sophisticated and technically fluent — generic marketing language doesn't work. We develop messaging that respects your buyer's intelligence while making your value proposition clear and compelling.

Not necessarily. If your brand system is solid and consistent, we can build on it. The Brand Foundation package is designed for companies starting from scratch or undergoing a significant rebrand. If you just need messaging or a website, those can be scoped separately.

We can help you get there. DG+ has hands-on experience implementing HubSpot for lead capture, nurture workflows, and pipeline tracking. If you're running a lead generation campaign without a CRM, you're leaving a significant amount of value on the table — we'll build it into the engagement.

It varies by scope, but a standard campaign includes a strategy brief, audience and channel plan, creative assets (ads, email, social), a landing page, a thought leadership anchor piece (white paper or webinar), and a performance dashboard. We report regularly and optimize throughout.

Most campaigns take four to six weeks to build before they're fully live — strategy, creative development, and channel setup take time to do well. Once live, meaningful performance data typically emerges within the first four to six weeks of active running. We set realistic expectations at the start of every engagement.

No — our fees cover strategy, creative, and management. Paid media spend is a separate budget item. We'll recommend a realistic spend range as part of campaign planning and can manage the buying on your behalf.

It depends on your audience. For B2B clean energy companies, LinkedIn, email, and targeted digital ads are often the highest-value channels. We also have experience with Google Search, industry publications, direct mail, and event-based outreach. Channel selection is always driven by strategy, not assumption.

Yes. For clients on one of our web maintenance packages, DG+ manages Webflow hosting, SSL, and platform costs. Clients who manage their own hosting are billed an annual platform fee.

SEO is built into the process, not bolted on at the end. We develop a keyword strategy during discovery, apply it to page messaging and structure, and implement technical SEO — metadata, schema, performance optimization, and Google Analytics integration — before launch.

Yes. Every Webflow site we build includes a CMS training session so your team can manage content, update pages, and publish new material without needing a developer. For teams that prefer ongoing support, we offer web maintenance packages.

A website refresh updates messaging, design, and development while staying within your existing brand system. A full rebrand starts from scratch — new visual identity, new messaging framework, then a new website built on that foundation. If your brand is strong but your site is outdated, a refresh is usually the faster, more cost-effective path.

We build primarily in Webflow. It gives us flexibility for custom design and interactions, a powerful CMS for scalable content, and a clean handoff to your team for ongoing updates. We also have experience with WordPress for clients who require it.

We can support communications strategy in sensitive or high-stakes situations, but dedicated crisis communications is a specialized discipline. If you're facing an active crisis, we'll be direct about whether we're the right fit and can refer you to specialists if needed.

We track coverage volume, outlet quality, share of voice relative to competitors, message pull-through (whether your key messages appear in coverage), and downstream impact on web traffic and social engagement. We set KPIs at the start of the engagement and report against them quarterly.

A press release is a formal announcement document — useful for the record and for wire distribution, but rarely enough on its own to generate meaningful coverage. Media pitching is proactive outreach to specific journalists with a tailored story angle. The best communications programs use both, but pitching is where relationships and real coverage are built.

We prioritize outlets that reach your specific buyers — trade publications, industry newsletters, and podcasts in the clean energy and climate tech space. For companies with broader stories, we also pitch to business press and national outlets. We don't chase coverage for coverage's sake; we pitch stories that support your business goals.

We develop email strategy, write copy, design templates, and manage send schedules — typically through HubSpot. A strong email program for a B2B clean energy company usually combines a regular newsletter to nurture existing relationships with targeted campaign emails tied to specific offers or announcements. We build both and track performance throughout.

Yes. SEO is built into our content strategy from the start. We develop a keyword list based on what your buyers are actually searching for, map those keywords to content topics, and optimize each piece for search intent, structure, and metadata. We monitor ranking progress over time and adjust the strategy accordingly.

We track organic traffic, time on page, social engagement, email open and click-through rates, content downloads, and — where CRM data is available — the role content plays in lead progression. We report on performance regularly and use the data to inform what to prioritize next.

A gated asset is a piece of high-value content — a white paper, research report, or webinar recording — that visitors access in exchange for their contact information. It's one of the most effective lead capture mechanisms for B2B companies with educated buyers. We include one gated asset per quarter in our Scale-phase campaign packages and can develop them as standalone projects as well.

We support social media as part of a broader content program — developing copy, building content calendars, and aligning posts with broader campaign and editorial activity.

We handle the full process: interview scheduling and preparation, conversation facilitation, writing, and design. We'll work with your team to identify the right customer stories, develop interview questions, and craft narratives that highlight real outcomes. Case studies are among the highest-value content assets for B2B clean energy companies, and we treat them accordingly.

It depends on the package. Our typical Content Marketing package delivers six pieces per quarter as a baseline, with the mix — case studies, articles, thought leadership — determined by your strategy and priorities. Volume can be adjusted based on scope.

Yes, and it makes a significant difference. Your subject matter experts have insights, opinions, and technical knowledge that can't be replicated from secondary research. We conduct structured interviews to extract that expertise and turn it into content that actually sounds like your company — not a generic agency voice.

We start with a content strategy that maps topics and formats to your audience's buying journey and your business goals. From there, we build an editorial calendar that balances SEO-driven content, sales-enablement pieces, and thought leadership. Content isn't produced in a vacuum — every piece has a purpose.

We write and produce a wide range of content — case studies, blog articles, thought leadership pieces, white papers, email newsletters, social copy, website copy, and sales collateral. Everything is written by people who understand clean energy and climate tech, which means the content reflects the actual nuance of your products and industry rather than generic marketing filler.

That's one of its strongest use cases. HubSpot's reporting connects marketing activity — content views, email clicks, form fills — to pipeline and closed revenue, so you can show leadership exactly which efforts are driving business outcomes. For in-house marketing leaders who need to justify budget, this visibility is invaluable.

A foundational implementation — CRM setup, website integration, basic email templates, and initial workflows — typically takes two to four weeks as part of a broader engagement. More complex builds with advanced automation, lead scoring, and custom reporting take longer and are scoped accordingly.

A nurture workflow is an automated email sequence triggered by a specific action — downloading a white paper, filling out a contact form, attending a webinar. It delivers relevant follow-up content to keep your brand top of mind while a prospect is evaluating their options. For B2B clean energy companies with long sales cycles, nurture workflows are one of the most cost-effective ways to stay in front of buyers between touchpoints.

For most clean energy companies, yes. HubSpot's email tools are more than sufficient for newsletters, campaign emails, and automated nurture sequences — and having it in the same platform as your CRM is a meaningful advantage. If you're currently using Mailchimp, Constant Contact, or a similar tool, migration to HubSpot is usually straightforward and worth it.

Yes. We can audit and optimize existing HubSpot instances — cleaning up contact properties, improving workflow logic, building out reporting, and integrating HubSpot more tightly with website and campaign activity. An underused or disorganized HubSpot is a common issue we encounter with growing marketing teams.

A typical implementation includes CRM setup and contact list migration, website tracking and form integration, email template design, list segmentation, and the configuration of automated nurture workflows. For campaign engagements, we also set up lead capture flows, pipeline stages, and reporting dashboards so your sales team has full visibility into marketing activity.

DG+ is a HubSpot Solutions Partner with hands-on implementation experience across the platform. We've set up HubSpot for clean energy companies at a variety of stages — from basic CRM configuration to full marketing automation, lead scoring, and multi-touch attribution.

HubSpot is a CRM and marketing automation platform that connects your website, email marketing, and sales pipeline in one place. For B2B clean energy companies running lead generation campaigns, it's the infrastructure that makes everything trackable and actionable. Without it, you're generating leads with no reliable way to manage, nurture, or attribute them. We recommend it for most clients in Phase 2 and beyond.

You own everything. All creative assets, strategy documents, brand files, and website code are yours at the end of every engagement. We'll provide a structured handoff and, where relevant, training for your team on tools and platforms we've built or configured.

We work with mission-driven organizations across the clean energy space and aim to be a realistic partner at every stage. Reach out and tell us about your organization — we'll do our best to find a scope and structure that works.

Absolutely. Many clients start with a focused project — a messaging framework, a pitch deck, a website refresh — and expand into an ongoing retainer once they've seen how we work. We're happy to structure engagements that grow with your needs.

Account management is built into every engagement. That includes a dedicated account lead, project kickoff, biweekly meetings, a client-facing Asana board, and weekly status updates. We believe strong relationships produce better work.

We work primarily on retainer for ongoing engagements and fixed-fee project pricing for defined scopes. We don't bill hourly on retainers — you get a defined scope and a monthly commitment, which makes planning easier for both sides.