Correlate
A redefined brand for a portfolio-scale real estate platform through a website refresh, messaging and content strategy, collateral creation, social media, and press support.
HIGHLIGHTS
Monthly page views increased by 208.78%
from 6 months before launch to 6 months after launch
Facilitated an average newsletter open rate of 33.76%
Monthly LinkedIn visitors increased by 456.45%
from 6 months before launch to 6 months after launch
Correlate is a portfolio-scale real estate platform that strives to eliminate the barriers faced by property owners in the pursuit of energy optimization and sustainability goals. Its unique membership platform reduces friction between portfolio managers and service providers by unleashing stakeholders from spreadsheets, vendor fatigue, and any need for upfront capital investment to increase building net operating income.
THE CHALLENGE
In 2021, Correlate found itself in the midst of a transition. After years of operating as an energy back office for building owners, it was evolving and morphing into a new business that needed a fresh website and messaging to reflect who it was and what it was aiming to achieve. It also needed professionally designed materials to help communicate its new offerings and value propositions to both potential customers and investors.
Correlate didn’t just need a light website and messaging refresh; as trailblazers revolutionizing how organizations reach their ESG goals and maximize their net operating income (NOI), it needed to completely rethink how it defined itself and how to effectively communicate that to others. It called on DG+ to help.
SOLUTION
The DG+ team was initially brought on to help Correlate effectively articulate its new identity, services, and updated goals. This was achieved through developing a brand-new website, including a complete redesign and a messaging overhaul in close collaboration with its team to create value themes that reflected the new brand identity. Additionally, DG+ designed and wrote various pieces of investor- and client-specific collateral, including pitch decks, flyers, business cards, and more.
Since the successful launch of the new website in March 2022, DG+ continues to support Correlate’s marketing and communication needs through collateral development, press support, newsletters, investor communications, and social media management. Through all of these efforts, DG+ has helped Correlate connect with its clients, partners, and investors on a deeper level and establish long-term relationships.
DG+ has allowed us to explain our extremely complex product in a simplistic and visually pleasing format. We have consistently secured new engagements because of this high quality team.
