DSD Renewables
Site photography and video, sales collateral, and marketing strategy to help DSD grow into a commercial solar market leader.
HIGHLIGHTS
30+ sites with photo and video
20+ pieces of customer-facing sales collateral
2 branded videos
Distributed Solar Development (DSD) is transforming the way organizations harness clean energy. With unparalleled capabilities, including development, structured financing, project acquisition and long-term asset ownership, DSD creates significant value for its commercial, industrial and municipal customers and partners. Backed by world-leading financial partners like BlackRock Real Assets and rooted in its founding at GE with a 120+ year legacy of innovation, the DSD team brings a distinct combination of ingenuity, rigor, and accountability to every project it manages, acquires, owns, and maintains.
THE CHALLENGE
As a “one-stop shop” for large-scale, custom solar and energy storage solutions, DSD gets a lot done with a slim, agile team. After being newly reestablished as DSD in 2019, the company needed a boost to build up its marketing content and reach new audiences.
SOLUTION
To support DSD’s efforts to expand its customer base and brand awareness, DG+ worked hand in hand with the company's marketing team and other agency partners to create client case studies, collateral, presentation materials, and other rich content. DG+ also produced a portfolio of photos and videos to document DSD’s projects and showcase client success stories, such as the two below.
Video: Change in the Air Campaign
DG+ collaborated directly on the Change in the Air video above with IMA, which provided creative direction and copywriting. The DG+ team produced and edited the video, as well as provided project videography.
We were able to deliver marketing content while I was on leave, including an incredibly valuable video with a marquee customer that elevated our brand awareness and experience.
