DSD Renewables
Through site photography and video, sales collateral, and marketing strategy, DG+ has helped DSD grow into a commercial solar market leader.
HIGHLIGHTS
Distributed Solar Development (DSD) is transforming the way organizations harness clean energy. With unparalleled capabilities including development, structured financing, project acquisition and long-term asset ownership, DSD creates significant value for its commercial, industrial and municipal customers and partners. Backed by world-leading financial partners like BlackRock Real Assets and rooted in its founding at GE with a 120+ year legacy of innovation, the DSD team brings a distinct combination of ingenuity, rigor, and accountability to every project it manages, acquires, owns and maintains.
THE CHALLENGE
As a “one-stop shop” for large-scale, custom solar and energy storage solutions, DSD gets a lot done with a slim, agile team. After being newly reestablished as DSD in 2019, the company needed a boost to build up its marketing content and reach new audiences.
SOLUTION
To support DSD’s efforts to expand its customer base and brand awareness, DG+ worked hand-in-hand with the company's marketing team and other agency partners to create client case studies, collateral, presentation, materials, and other rich content. DG+ also produced a portfolio of beautiful photos and videos to document DSD’s projects and showcase client success stories, such as the two below.
Video: IKEA Customer Testimonial
Video: Change in the Air Campaign
DG+ collaborated directly on the Change in the Air video above with IMA who provided creative direction and copywriting. The DG+ team produced and edited the video as well as provided project videography.
"We were able to deliver marketing content while I was on leave, including an incredibly valuable video with a marquee customer that elevated our brand awareness and experience."
