Marketing strategy and ongoing support for Pivot Energy
Integrated brand strategy, content creation, and campaign execution to support the continued growth of a leading national renewable energy independent power producer.
HIGHLIGHTS
400% growth
in total social following
10,000+ new contacts
created from lead generation efforts
100+ deals closed
as a result of Pivot’s ongoing marketing initiatives
TEAM
SERVICES
Pivot Energy is a leading national renewable energy provider and independent power producer that develops, owns, and operates solar and energy storage projects. Pivot delivers renewable energy solutions that strengthen local economies, create jobs, and provide affordable, reliable power for businesses and communities across the U.S. As a Certified B Corporation, Pivot combines purpose and performance to ensure every project generates meaningful economic and social value. Pivot is an ECP portfolio company. Learn more at pivotenergy.net.
THE CHALLENGE
Pivot Energy has been a valued partner since DG+’s founding in 2020. Initially seeking high-quality blog content to build their brand, Pivot has since become a leading national renewable energy IPP with evolving needs to match. DG+ has grown alongside Pivot as they’ve addressed challenges — like increased industry competition, expansion into new markets, and the launch of new solutions and technologies — by providing tailored and effective marketing strategies while staying true to Pivot’s brand mission and long-term strategy every step of the way.
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SOLUTION
In our ongoing partnership with Pivot Energy, DG+ has led and supported initiatives across website development, campaign execution and content marketing, communications, HubSpot management, market research, and sales enablement.
Website content
In 2025, we supported Pivot’s new website project with strategic guidance, content development, and seamless delivery in collaboration with the client and the UI/UX and design agency, Mountains Wave. Our involvement included a detailed review of the proposed sitemap to assess its impact on SEO, user experience, and lead generation. We also conducted a robust keyword analysis that compared the legacy website with three competitor sites to identify opportunities for improved positioning and discover high-value keywords. This analysis informed a curated keyword list, organized by product, service, and audience segment, to enhance SEO.
Since beginning our work with Pivot, total organic search traffic has grown by 246%, and the number of organic search positions has increased by 133%. This is high-quality traffic — average session length has increased, bounce rate has decreased, and users are viewing more pages per session.
Content marketing
Blogs
Since we began working with Pivot Energy in 2020, we have written and published nearly 200 high-quality, conversion-driven, SEO-friendly blog articles on topics including agrivoltaics and land stewardship, onsite and offsite solar and storage products, ESG and corporate decarbonization, local community impact, state and federal policies and incentives, and renewable energy financing options. These blogs have generated 80,000+ views (and a 14% conversion rate).
Long-form lead generation content
We have produced a variety of long-form pieces that support marketing, sales, and ongoing client engagement, including white papers, company reports, and case studies. Detailed audience analysis, interviews with team members and subject matter experts, and careful attention to campaign infrastructure setup have led to over 500 form submissions and 10,000 page views across 6 lead generation campaigns.
Email marketing
We've worked with Pivot to enhance their email marketing strategy through ongoing content development and technical implementation support — nurturing leads, building brand awareness, and driving meaningful engagement. DG+ provides end-to-end support for Pivot’s quarterly newsletters, including copywriting, layout design, and publication, and has led strategy, content development, and technical execution for several targeted email drip campaigns.
Our email marketing work has resulted in
- A 200% increase in open rate since 2022 — reaching more than double the industry average
- Email click rates of up to 14%
- High-value conversions directly tied to email marketing efforts
Communications
Press releases & storytelling
From 2021 to 2022, DG+ led Pivot’s external communications initiatives, elevating Pivot’s credibility through project announcements, byline publications, project awards, philanthropic donations, and partnership announcements. The DG+ team continues to collaborate with Pivot Energy’s in-house team and agency partners on joint marketing and communications campaign efforts.
Highlights of the engagement include a contributed article from Pivot Energy CEO Tom Hunt in PV Magazine, a feature story in Colorado Sun, and a plethora of press releases about new projects, partnerships, and community engagement.
Design
DG+ has led integrated design across Pivot’s content marketing, campaign, and website initiatives. Over 6+ years of partnership, standout work has included designing white papers and one-pagers, social carousels and infographics, sales decks, agrivoltaic honey jar labels, landing pages, construction brochures, and Pivot's own office graphics.
HubSpot
In addition to providing full-service marketing, design, and communications support, we've helped Pivot Energy maximize their use of HubSpot by managing key marketing operations, including blog and email publishing, workflow creation, landing page and site design and analytics, and reporting and dashboard setup. This work has included the design of the SunCentral website, blog publishing, marketing email and sales sequence automation, landing page development, and the creation of reports and dashboards.
Solar is a complex industry, and for outsiders, it takes months, sometimes years of training before they start to understand its nuances. Since DG+ doesn't have to spend time learning all the complexities of your product, they can hit the ground running supporting your unique value propositions.
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