Neighborhood Sun
Digital marketing campaign strategy and execution across paid and organic channels to reinforce the grassroots mission of a community solar provider.
HIGHLIGHTS
Delivered two turnkey websites, including messaging, design, and development
Decreased page load time by nearly 40%
Increased pages per session by over 30%
Neighborhood Sun is a community-focused, grassroots clean energy provider that saves renters and homeowners money on electricity and helps the environment with a simple switch to shared, community solar. Neighborhood Sun is committed to building wealth, health, and jobs for its community members and for future generations. Neighborhood Sun is a Certified B Corporation that operates in Maryland, New Jersey, and Washington, D.C.
THE CHALLENGE
Neighborhood Sun is a mission-driven community solar provider that puts its members above all other partners. Despite the apparent benefits that Neighborhood Sun offers both its customers and the planet, it encountered a barrier when it came to educating some of those who stood to benefit the most from its services. Neighborhood Sun needed help establishing trust and spreading awareness in the communities it serves.
SOLUTION
DG+ helped Neighborhood Sun address its audience awareness dilemma by implementing an omnichannel marketing and advertising strategy. We started by analyzing its existing paid and organic digital portfolio in order to highlight what was working and where there was room for improvement. We then created a 12-month content planning calendar, which we used to develop written and visual content to be shared in accordance with the established schedule. We supplemented existing visual assets by creating new social media templates to be shared across all platforms. As the second phase of support, we helped launch new websites for Neighborhood Sun and SunEngine, its community solar subscription management platform.
