Neighborhood Sun
DG+ helped establish Neighborhood Sun as a trusted community solar provider through content planning and creation, paid and organic digital marketing campaigns, and website development.
HIGHLIGHTS
Neighborhood Sun is a community-focused, grassroots clean energy provider that saves renters and homeowners money on electricity and helps our environment with a simple switch to shared, community solar. Neighborhood Sun is committed to building wealth, health, and jobs for its community members and for future generations. Neighborhood sun is a Certified B Corporation that operates in Maryland, New Jersey, and Washington DC.
THE CHALLENGE
Neighborhood Sun is a mission-driven community solar provider that puts its members above all other partners. Despite the apparent benefits that Neighborhood Sun offers both its customers and the planet, they encountered a barrier when it came to educating some of those who stood to benefit the most from their services. Neighborhood Sun needed help establishing trust and spreading awareness in the communities they serve.
SOLUTION
DG+ helped the Neighborhood Sun team address their audience awareness dilemma by implementing an omnichannel marketing and advertising strategy. We started by analyzing their existing paid and organic digital portfolio in order to highlight what was working and where there was room for improvement. We then created a 12-month content planning calendar which we used to develop written and visual content to be shared in accordance with the established schedule. We supplemented their existing visual assets by creating new social media templates to be shared across all platforms. As the second phase of support, we helped launch new websites for Neighborhood Sun and SunEngine, their community solar subscription management platform.
