Banyan Infrastructure
A complete website refresh and bold communications strategy for a sustainable infrastructure finance software platform, educating its audience and communicating the value of an entirely new technology.
HIGHLIGHTS
Website refresh that effectively communicates the value of Banyan’s platform and increased site traffic by 44%.
In 2024 alone, Banyan Infrastructure’s website received 215,000+ new users.
Delivered deep-dive white paper on Banyan's value proposition with relation to funding from the Inflation Reduction Act, driving over 160 net new leads.
SERVICES
Banyan Infrastructure is a project finance platform on a mission to use modern software to accelerate the flow of capital to sustainable infrastructure projects around the world. The Banyan Infrastructure software platform empowers global capital markets to finance necessary sustainable infrastructure projects faster by automating the complex and time-consuming processes in the origination, underwriting, and portfolio management of sustainable assets. Banyan Infrastructure announced a $25 million Series B funding round in March 2023.
THE CHALLENGE
Banyan Infrastructure (Banyan) offers an end-to-end project finance software platform for sustainable infrastructure. After receiving Series A funding in 2022, Banyan had the capital to invest in resources to educate the market and begin communicating the value of its platform. As a new technology in an underserved market segment, Banyan faced not only the challenge of marketing itself, but also of educating the market, which has historically relied on siloed, inefficient processes, on the problem it solves. Essentially, Banyan was creating an entirely new software segment for project finance.
SOLUTION
DG+ refined Banyan’s brand, updating its color palette, typography, design elements, and core messaging on a fully redesigned website. Banyan’s new website portrays the company as a modern, knowledgeable, and experienced project finance software platform provider. In addition, DG+ provides ongoing messaging and PR support to maintain Banyan’s position as a thought leader, including bylines, media outreach, and deep-dive white papers.
With a refreshed brand, Banyan is moving forward from its Series B round of funding to continue developing its reputation as the leading project finance software platform for financiers, lenders, developers, and owners of sustainable infrastructure. DG+ continues to be the messaging and design support behind Banyan’s PR, communications, branding, and marketing efforts.
DG+ refined our brand and catalyzed so much growth for us within our industry. With their renewable energy and technology fluency, they were easily able to understand our novel platform and articulate its value to our customers. Working with DG+ has allowed us to accelerate our online brand presence with a small internal team. That would not have been possible without them.
