Evolectric
A marketing foundation for a new, growing electrification technologies and services company.
HIGHLIGHTS
Evolectric’s mission is to advance global electrification by enabling and providing services and products that unlock current and new electrification technologies for underserved markets. It partners with in-house teams at both the start-up and established business levels to create customized electrification strategies to support organizations at any stage in the process.
THE CHALLENGE
As a new, growing company, Evolectric’s management team did not have the internal resources or time to create a marketing foundation for the company. It needed to define its target audience and key messaging and build initial brand resources — including a new website.
THE SOLUTION
DG+ worked closely with Evolectric’s founders to create a messaging strategy for each of their target segments. This process included in-person and phone interviews, market research, and competitive analysis. The new website is now the company’s hub for thought leadership content as well as a sales resource it can leverage as it grows into new markets.
"We chose DG+ because they had the right design experience as well as an understanding of the EV space."
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