ConSol: EPA 608 campaign
Full-funnel campaign supporting the launch of a high-visibility HVAC certification program, boosting awareness, enrollment, and industry credibility for ConSol.
HIGHLIGHTS
10–15% of ConSol revenue
now comes from the newly launched EPA 608 course
400–500%+ Google Ads ROI
with cost-per-click held at $0.75
30% landing page-to-signup
conversion rate
ConSol is a clean energy advisory firm with over 35 years of experience in the industry. The company supports builders, utilities, technology providers, and governments in implementing energy-efficient building technologies by delivering technical, policy, and market transformation solutions. Known for its science-based approach, ConSol provides services ranging from energy assessments and QA inspections to code and policy advisory. Their work helps clients navigate complex regulations and accelerate the adoption of sustainable building practices.
THE CHALLENGE
After a full rebrand, website redesign, and integrated suite of collateral in 2021, ConSol partnered again with DG+ in 2025 to support the launch of its EPA 608 Certification Program.
In the years following the rebrand, ConSol expanded into training and certification, building a robust catalog of courses including HERS, ENERGY STAR, and DOE Zero Energy Ready Home. As the official training partner of the California Home Energy Rating System (HERS) Provider CHEERS, ConSol began offering access to the CHEERS EPA 608 Certification Course — a required credential for professionals handling refrigerants under Section 608 of the Clean Air Act.
Originally hosted on the CHEERS website, the course presented an opportunity for ConSol to strengthen its position in the certification market and drive registrations under its own brand.
Not every individual taking this course is specifically seeking renewables education, so the approach needed to move beyond typical energy efficiency marketing and advertising. Still, the renewable energy industry's growth underscores the value of understanding emerging energy-efficient technologies — making a sustainable marketing agency like DG+ the right choice to deliver messaging that resonates with evolving market demands.
SOLUTION
DG+ delivered a full-funnel marketing campaign designed to expand awareness of ConSol’s training and certification offerings, elevate the company’s credibility within statewide energy programs, and convert both individual and organizational interest into course enrollment.
Less than one year after the campaign launched, ConSol’s EPA 608 course now contributes 10-15% of company revenue, from nothing before.
The engagement began with a comprehensive marketing audit, competitive analysis, and audience segmentation strategy to define ConSol’s positioning within the EPA 608 certification market. DG+ also developed a keyword-driven SEO strategy and campaign messaging framework to clearly articulate ConSol’s differentiators and strengthen its authority in the field.
With this foundation in place, DG+ launched an integrated campaign spanning web, content, advertising, and email marketing:
- The team created multiple conversion-optimized landing pages tailored to specific audience segments, supported by a series of SEO-focused blogs and thought leadership articles, which enhanced organic traffic capture by 40% and improved search visibility with 81 new keyword rankings.
- Paid lead generation campaigns on Google and LinkedIn targeted both B2C and B2B audiences — engaging technicians and individual learners through search advertisements, while reaching program administrators and institutional partners through LinkedIn. The EPA 608 Google Ads campaign achieved a 400%+ ROI and a below-average cost-per-click of just $0.75, while generating high-quality leads that resulted in high-volume contracts. Throughout the campaign, DG+ continuously monitored and optimized performance across Google Ads, LinkedIn, Meta, and GA4 analytics, identifying new opportunities such as streaming and Meta ad placements to further extend reach.
- To nurture leads and sustain engagement, DG+ implemented segmented email sequences and cold outreach that led to new contracts and partnerships. Email performance exceeded industry benchmarks, achieving a 40% average open rate and a 23% click-through rate.
Our EPA 608 course is unquestionably the fastest growing part of our business thanks to the campaign strategy, design, and implementation support we received from DG+.
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