Power Innovations International
Amplification of a distinct voice in EV charging and power management infrastructure through strategic press outreach, standout design, and elevated thought leadership.
HIGHLIGHTS
Increased trade show visibility
Pii’s new booth designs have been showcased at three major events with a collective audience of over 30,000 attendees.
Expanded digital reach
A consistent LinkedIn presence has helped grow Pii’s socials 43% over the last year — now engaging an audience of 2K+ with regular content.
Boosted website traffic
Press coverage in key media outlets, including EV Report, Charged EVs, and EEPower, has improved backlinking, driving an increase in website visits and enhancing Pii’s digital footprint.
Power Innovations International (Pii), a subsidiary of LITEON, leverages global production capabilities and deep technical expertise to deliver high-quality, exceedingly reliable, and exceptionally versatile EV charging and power management solutions.
THE CHALLENGE
Pii came to DG+ with a solid marketing foundation and brand strategy developed by a knowledgeable internal team. However, it needed support to amplify its presence and credibility in an increasingly competitive market. Pii’s goal was to engage its audience through meaningful, informative content that demonstrated its expertise. It recognized multiple opportunities to elevate its identity:
- Strengthen digital presence: Pii had clear value propositions, but without blogs, thought leadership, or press coverage, it remained hidden from potential customers. While Pii maintained a strong physical presence through industry events and trade shows, it needed an equally robust digital presence to attract new business.
- Build credibility: Despite recent successes — including new certifications and key partnerships — Pii lacked the communications and design resources to showcase its milestones and develop complementary thought leadership.
- Drive brand awareness: Pii is more than an EV charging solutions provider, but it struggled to tell its full story. Its offerings extend across power management, are complemented by outstanding service capabilities, and are backed by major players like EVSTAR. Pii needed to communicate its differentiators more effectively and more clearly.
- Unify messaging and design: With no in-house design team, Pii’s marketing and sales collateral lacked a consistent voice and style. Alignment in messaging and design was needed across digital assets, printed materials, and trade show displays to enhance its brand identity and communication efforts.
SOLUTION
DG+ leveraged its deep understanding of the EV industry to assemble a cross-functional team spanning communications, design, and marketing. This team quickly and effectively elevated Pii’s industry presence and reinforced its brand authority. DG+ continues to refine and expand Pii’s voice to adapt to evolving industry trends and opportunities. Our ongoing collaboration includes:
Communications
- Press kit: DG+ conducted interviews with Pii’s subject matter experts to craft press kits containing profiles on their internal subject matter experts and highlighting Pii’s unique value propositions. This enables Pii to secure timely media coverage that accurately reflects its differentiators.
“Uptime is a major challenge in the EV charging space. LITEON creates semiconductors for datacenters and super computers, and Pii uses these ultra-reliable parts in their chargers. We aimed to amplify these unique features that set them apart in the industry.” - Daniel Jones, Marketing and Communications Manager
- Press engagement strategy: As a specialized cleantech PR firm, DG+ implemented a proactive communications strategy to obtain media coverage of key company and product milestones and ensure a narrative shaped around Pii’s business goals.
Content marketing
- Thought leadership content: DG+ created a series of short-form thought leadership pieces showcasing Pii’s expertise in EV charging, boosting credibility and search visibility among potential leads. Additionally, DG+ supported the development of internal newsletters, ensuring stakeholders stay informed and aligned on company goals.
Design
- Brand-aligned visuals: DG+ built out a suite of social graphics and marketing materials to enhance Pii’s digital presence. These versatile assets, including LinkedIn banners, infographics, and ads for social and digital platforms, ensure a recognizable brand experience across all touchpoints and simplify the deployment of timely content.
- Event marketing: DG+ crafted physical assets including brochures and event booth displays to boost Pii's visibility at industry events. These new brand-aligned materials ensure Pii stands out, attracting new customers at three tradeshows to date.
Through its tailored approach as a cleantech marketing agency, DG+ helped position Pii as an EV charging leader, ensuring a lasting impact across digital and industry touchpoints. DG+’s collaboration with Pii continues to evolve as the company invests in its industry presence. As Pii grows, DG+ will continue to ensure it leaves a lasting impression on website visitors, trade show attendees, and other industry stakeholders.
We were looking for a company that could bring a technical and industry-specific approach to Pii’s marketing campaigns. DG+ has the marketing expertise, aligns with the verticals we were exploring, and is made up of curious people eager to learn about our industry.
