If your brand looks like everyone else’s, you’ll be treated like everyone else.
You can't be chosen if you can't be remembered.
The problem
Clean energy companies are solving massive problems.
But many brands look and sound exactly the same.
Visit 10 clean energy websites. Same colors. Same language. Same promises. When everything looks the same, you disappear.
Sameness doesn’t reduce risk. It creates it.
The reality
You don’t build trust by saying more.
Trust comes from making your
difference visible and credible.
Most brands do the opposite. They explain more. They hedge.
The brands that break through do something different:
Not just claims.
Evidence of impact.
Technical complexity is fine. Confusion is not.
Distinct brands commit to a clear point of view.
Introducing
The Brand Sameness Audit by DG+
A complimentary 20-minute session with Melissa Stafford-Woodruff, Creative Director at DG+
Melissa has spent years inside this industry. She knows what the category looks like, what it sounds like, and where brands disappear into it.
This is a direct, prepared conversation. Not a pitch. Not a discovery call. She will show you where your brand stands out and where it blends in.
What we evaluate
Four signals that shape perception.
These are the four signals that determine
whether your brand stands out or disappears.
We compare your visual identity against competitors to identify where you look distinct and where you disappear.
Your website, messaging, and materials should reinforce the same story. When they don’t, it creates friction and weakens trust.
We assess whether your brand signals competence before anyone reads a word.
Playing it safe is a choice. We look at whether your creative direction is making you memorable or making you safe.
Meet your advisor
Melissa Stafford-Woodruff
Creative director, DG+
Melissa works with climate and clean energy companies to make their brands as credible as their technology.
She partners with founders and executive teams at critical moments of growth, when how you're perceived directly impacts investor confidence and market position.
Her background is in the arts. Nearly a decade curating over 75 exhibitions taught her how to look at work with intention, identify what's distinctive, and present it to an audience in a way that lands. She brings that same eye to climate brands.
Read her latest article →
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Why so many climate tech companies look the same
Trusted by teams navigating critical moments
How it works
Four steps. No obligation.
Share your website and a bit of context.
Melissa reviews your materials and scans the competitive landscape before the call.
An honest read on where your brand stands out and where it blends in.
Key findings and observations, delivered within 48 hours.
Best suited for
Companies that refuse to blend in.
For companies whose technology is years ahead of how they're communicating it.
If your brand isn't keeping pace with your ambition, this is where to start.
Find out if your brand stands out or disappears.
Apply now for a 20-minute Brand Audit.
No sales pitch. No obligation. A direct conversation about where your brand stands.
Complimentary, confidential, and NDA-available upon request.