Work packages

PR and Media Relations

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DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.

Earn media coverage that builds credibility. DG+ provides PR strategy, story development, and media pitching for clean energy and climate tech brands.

In the clean energy and climate tech space, credibility is everything. This engagement helps you shape your public narrative, identify and develop compelling stories, and place them in the publications and channels where your audience is paying attention — earning trust you can't buy with advertising alone.

What you get

  • Communications strategy and narrative development
  • Story identification and development pipeline
  • Press releases and formal announcements
  • Media pitching to priority outlets and journalists
  • Thought leadership article development
  • Spokesperson talking points and media training session
  • Press kit creation and maintenance

Who this is for

This package is ideal for organizations that have a story worth telling but aren't getting the coverage or recognition they deserve. It's a strong fit for companies preparing for a major announcement — a fundraise, new product, key partnership, or project milestone — as well as teams that want to build consistent media presence and executive visibility over time.

Frequently asked questions

Who do we work with on the DG+ team?

You'll have a dedicated account lead and a small project team that typically includes a strategist, writer, and designer. For web projects, a developer joins the team. You'll know everyone by name, and the same people will be with you for the duration of the engagement.

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What makes DG+ different from a general marketing agency?

DG+ works exclusively with clean energy and climate tech companies. That means you're not spending the first month educating us on your industry, your buyers, or the regulatory and technical context behind your products. We've worked with 100+ companies across solar, storage, grid software, EV, carbon markets, and more — so we already speak the language.

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What's the difference between a press release and media pitching?

A press release is a formal announcement document — useful for the record and for wire distribution, but rarely enough on its own to generate meaningful coverage. Media pitching is proactive outreach to specific journalists with a tailored story angle. The best communications programs use both, but pitching is where relationships and real coverage are built.

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What kinds of media outlets do you pitch to?

We prioritize outlets that reach your specific buyers — trade publications, industry newsletters, and podcasts in the clean energy and climate tech space. For companies with broader stories, we also pitch to business press and national outlets. We don't chase coverage for coverage's sake; we pitch stories that support your business goals.

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How do you measure success in a communications engagement?

We track coverage volume, outlet quality, share of voice relative to competitors, message pull-through (whether your key messages appear in coverage), and downstream impact on web traffic and social engagement. We set KPIs at the start of the engagement and report against them quarterly.

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Do you handle crisis communications?

We can support communications strategy in sensitive or high-stakes situations, but dedicated crisis communications is a specialized discipline. If you're facing an active crisis, we'll be direct about whether we're the right fit and can refer you to specialists if needed.

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See all FAQs

Approach

Strong client relationships are the foundation of our work.

We build our relationships through clear, consistent communication and dedicated time for account management.

We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.

Close-up of an electric vehicle charging station in a parking lot, representing DG+’s deep focus on cleantech, renewable energy, and sustainable industry expertise.

Focus on cleantech and sustainability

Our team has decades of relevant experience across industry. Don’t waste time getting your agency support up to speed.

DG+ project team gathered at a lively company event, smiling and collaborating together around a table — representing their close, hands-on and integrated team culture.

An integrated, (fun) 
project team

We don’t operate at arm's length; we work hand in hand. Our engagements include a small, mighty team that works directly with yours.

DG+ team walking together toward a solar panel field, symbolizing collaboration, flexibility, and commitment to supporting clean energy projects through customized engagement options.

Flexible engagement options

We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.

People walking through a modern auto and energy expo showcasing electric vehicles and clean technology — representing DG+’s deep experience working with over 100 clean energy and climate organizations worldwide.

Experience where
it matters

DG+ has served 100+ clean energy and climate organizations companies in just the past five years from solar and wind developers to carbon capture providers and beyond.

Melissa and the DG+ team created a new brand identity for our Transition-AI conference series that feels cohesive with our parent brand yet fresh, bold, and exciting — reflective of an important inflection point in the growth of our live events business. It is always a joy working with the DG+ team!

Nicola Phillips

Transition-AI

DG+ delivered on a bold project in record time. Their expertise across branding, design, website development, and marketing — along with their knowledge of the clean energy market — made them the perfect partner for a highly visible launch. The Latitude team had a strong creative vision and DG+ turned it into reality.

Jenna Herzog

Latitude Media

"Our re-brand was successful and David was instrumental in getting us moving forward. David is very patient and he worked well with our company being very challenging to work with at times."

Amber G.

FTC Solar

The DG+ team is truly fantastic. When I walked through the new homepage of our website for the first time, I was absolutely blown away. I gave very little direction and not a ton of material to work with, and yet they turned it into something special. It feels like they created magic from almost nothing. I’m grateful for their whole team and I can't wait for our broker partners to see it!

Nakita Devlin

Ric Benefits

Solar is a complex industry, and for outsiders, it takes months, sometimes years of training before they start to understand its nuances. Since DG+ doesn't have to spend time learning all the complexities of your product, they can hit the ground running supporting your unique value propositions.

Melanie K.

Pivot Energy

Let’s talk about what you’re building.

Whether you’re refining your positioning, preparing for growth, or trying to make a complex product easier to understand, we’d love to hear more. Share a bit about your goals or challenges and we’ll get back to you with a clear, honest perspective on how we can help.

Skip the form and email us directly at hello@dgplusagency.com