Work packages

Campaign Strategy and Implementation

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DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.

Run a lead generation campaign built for clean energy. DG+ handles strategy, creative, content, and execution for climate tech companies ready to scale.

An integrated, multi-channel campaign designed to reach the right audiences, communicate your value clearly, and generate qualified leads.

You've done the hard work of building a brand and earning credibility in the market. Now it's time to put that foundation to work. This package combines upfront campaign strategy with hands-on execution — translating your story into targeted outreach that converts followers and prospects into pipeline.

What you get

  • Campaign strategy, audience segmentation, and KPI definition
  • Messaging framework and campaign concept
  • Creative assets for digital ads, social media, and email
  • One gated thought leadership asset (white paper or webinar)
  • Landing page copy and lead capture setup
  • Campaign execution across priority channels
  • Monthly performance reporting and optimization recommendations

Who this is for

This package is built for clean energy and climate tech companies that have already established their brand and built some market presence. Now, you are ready to turn that visibility into leads. It's a strong fit for organizations launching a new product, entering a new market segment, or preparing for a major announcement. If you've completed Phases 1 and 2 of your marketing journey, this is the natural next step.

Frequently asked questions

Who do we work with on the DG+ team?

You'll have a dedicated account lead and a small project team that typically includes a strategist, writer, and designer. For web projects, a developer joins the team. You'll know everyone by name, and the same people will be with you for the duration of the engagement.

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What's included in account management?

Account management is built into every engagement. That includes a dedicated account lead, project kickoff, biweekly meetings, a client-facing Asana board, and weekly status updates. We believe strong relationships produce better work.

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How long does it take to see results from a campaign?

Most campaigns take four to six weeks to build before they're fully live — strategy, creative development, and channel setup take time to do well. Once live, meaningful performance data typically emerges within the first four to six weeks of active running. We set realistic expectations at the start of every engagement.

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What does a typical campaign deliverable set look like?

It varies by scope, but a standard campaign includes a strategy brief, audience and channel plan, creative assets (ads, email, social), a landing page, a thought leadership anchor piece (white paper or webinar), and a performance dashboard. We report regularly and optimize throughout.

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What channels do you run campaigns on?

It depends on your audience. For B2B clean energy companies, LinkedIn, email, and targeted digital ads are often the highest-value channels. We also have experience with Google Search, industry publications, direct mail, and event-based outreach. Channel selection is always driven by strategy, not assumption.

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What's the difference between brand messaging and campaign messaging?

Brand messaging is foundational — it defines who you are, what you do, and why it matters across all audiences and channels. Campaign messaging is specific to a particular initiative, audience, or offer. We develop both, and good campaign messaging always builds on a strong brand foundation.

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Do your campaign packages include paid advertising spend?

No — our fees cover strategy, creative, and management. Paid media spend is a separate budget item. We'll recommend a realistic spend range as part of campaign planning and can manage the buying on your behalf.

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Can you run a campaign if we don't have a CRM set up?

We can help you get there. DG+ has hands-on experience implementing HubSpot for lead capture, nurture workflows, and pipeline tracking. If you're running a lead generation campaign without a CRM, you're leaving a significant amount of value on the table — we'll build it into the engagement.

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Approach

Strong client relationships are the foundation of our work.

We build our relationships through clear, consistent communication and dedicated time for account management.

We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.

Close-up of an electric vehicle charging station in a parking lot, representing DG+’s deep focus on cleantech, renewable energy, and sustainable industry expertise.

Focus on cleantech and sustainability

Our team has decades of relevant experience across industry. Don’t waste time getting your agency support up to speed.

DG+ project team gathered at a lively company event, smiling and collaborating together around a table — representing their close, hands-on and integrated team culture.

An integrated, (fun) 
project team

We don’t operate at arm's length; we work hand in hand. Our engagements include a small, mighty team that works directly with yours.

DG+ team walking together toward a solar panel field, symbolizing collaboration, flexibility, and commitment to supporting clean energy projects through customized engagement options.

Flexible engagement options

We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.

People walking through a modern auto and energy expo showcasing electric vehicles and clean technology — representing DG+’s deep experience working with over 100 clean energy and climate organizations worldwide.

Experience where
it matters

DG+ has served 100+ clean energy and climate organizations companies in just the past five years from solar and wind developers to carbon capture providers and beyond.

Our EPA 608 course is unquestionably the fastest growing part of our business thanks to the campaign strategy, design, and implementation support we received from DG+.

Debarshi Das

ConSol: EPA 608 campaign

DG+ refined our brand and catalyzed so much growth for us within our industry. With their renewable energy and technology fluency, they were easily able to understand our novel platform and articulate its value to our customers. Working with DG+ has allowed us to accelerate our online brand presence with a small internal team. That would not have been possible without them.

Amanda Li

Banyan Infrastructure: Website Redesign

Working with DG+ has been transformative. Their deep understanding of the energy sector and collaborative approach allowed us to align complex messaging across developers, utilities, and end-users seamlessly. They not only elevated our brand and UX, but also restructured our site to boost clarity, engagement, and SEO—positioning UtilityAPI for the next stage of growth. We’re thrilled with the results.

Nate Kinsey

UtilityAPI

DG+ has an impeccable ability to make our clients' stories jump off the page, making even the most complicated and technical points clear and relevant. They've been a dream to work with!

Jake J.

Pioneer Public Affairs

"DG+ is a great fit for us because of their flexibility, willingness to really understand our business, and the ability to tailor output to fit."

Steven B.

Camus Energy

Let’s talk about what you’re building.

Whether you’re refining your positioning, preparing for growth, or trying to make a complex product easier to understand, we’d love to hear more. Share a bit about your goals or challenges and we’ll get back to you with a clear, honest perspective on how we can help.

Skip the form and email us directly at hello@dgplusagency.com