Work packages

Brand Strategy and Identity

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DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.

DG+ helps clean energy and climate tech companies build a brand from the ground up — strategy, identity, messaging, and website in one integrated package.

Every great brand starts with a clear foundation. This package is built for organizations preparing for a launch, rebrand, or next phase of growth — giving you the strategy, visual identity, and digital presence to make a strong first impression and support long-term momentum.

What you get

  • Brand strategy, audience segmentation, and competitive positioning
  • Logo design, color palette, typography, and brand guidelines
  • Key messaging framework for investors and customers
  • Website design and development in Webflow
  • Sales collateral (one to two pieces) and branded templates
  • Investor pitch deck narrative and visual design

Who this is for

This package is designed for early-stage clean energy and climate tech companies that need to build their brand from the ground up — or organizations undergoing a significant rebrand ahead of a new funding round, product launch, or market expansion. If you're preparing to engage investors, customers, or partners for the first time, this is where to start.

Frequently asked questions

Who do we work with on the DG+ team?

You'll have a dedicated account lead and a small project team that typically includes a strategist, writer, and designer. For web projects, a developer joins the team. You'll know everyone by name, and the same people will be with you for the duration of the engagement.

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What makes DG+ different from a general marketing agency?

DG+ works exclusively with clean energy and climate tech companies. That means you're not spending the first month educating us on your industry, your buyers, or the regulatory and technical context behind your products. We've worked with 100+ companies across solar, storage, grid software, EV, carbon markets, and more — so we already speak the language.

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What does an engagement with DG+ actually look like day to day?

Every engagement includes a dedicated project team, a structured kickoff, biweekly check-in meetings, and a client-facing Asana board so you always know what's in progress. You can reach us on Slack, by email, or by phone — we work as an extension of your team, not at arm's length.

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We already have a logo and brand guidelines. Do we still need the Brand Foundation package?

Not necessarily. If your brand system is solid and consistent, we can build on it. The Brand Foundation package is designed for companies starting from scratch or undergoing a significant rebrand. If you just need messaging or a website, those can be scoped separately.

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What's the difference between a website refresh and a full rebrand?

A website refresh updates messaging, design, and development while staying within your existing brand system. A full rebrand starts from scratch — new visual identity, new messaging framework, then a new website built on that foundation. If your brand is strong but your site is outdated, a refresh is usually the faster, more cost-effective path.

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Can you work with our existing brand guidelines and assets?

Yes. Many of our engagements build on existing brand systems. We'll audit what you have, identify gaps or inconsistencies, and work within your guidelines — or recommend updates if they're holding your marketing back.

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How do you develop messaging for technical products?

We start by deeply understanding the product, the buyer, and the decision-making process. Clean energy buyers are often sophisticated and technically fluent — generic marketing language doesn't work. We develop messaging that respects your buyer's intelligence while making your value proposition clear and compelling.

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What's the difference between brand messaging and campaign messaging?

Brand messaging is foundational — it defines who you are, what you do, and why it matters across all audiences and channels. Campaign messaging is specific to a particular initiative, audience, or offer. We develop both, and good campaign messaging always builds on a strong brand foundation.

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Approach

Strong client relationships are the foundation of our work.

We build our relationships through clear, consistent communication and dedicated time for account management.

We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.

Close-up of an electric vehicle charging station in a parking lot, representing DG+’s deep focus on cleantech, renewable energy, and sustainable industry expertise.

Focus on cleantech and sustainability

Our team has decades of relevant experience across industry. Don’t waste time getting your agency support up to speed.

DG+ project team gathered at a lively company event, smiling and collaborating together around a table — representing their close, hands-on and integrated team culture.

An integrated, (fun) 
project team

We don’t operate at arm's length; we work hand in hand. Our engagements include a small, mighty team that works directly with yours.

DG+ team walking together toward a solar panel field, symbolizing collaboration, flexibility, and commitment to supporting clean energy projects through customized engagement options.

Flexible engagement options

We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.

People walking through a modern auto and energy expo showcasing electric vehicles and clean technology — representing DG+’s deep experience working with over 100 clean energy and climate organizations worldwide.

Experience where
it matters

DG+ has served 100+ clean energy and climate organizations companies in just the past five years from solar and wind developers to carbon capture providers and beyond.

"DG+ is a great fit for us because of their flexibility, willingness to really understand our business, and the ability to tailor output to fit."

Steven B.

Camus Energy

"DG+ has been an excellent partner since the creation of ZETA. Their creativity and nimble approach has helped us to develop unique communications that support our policy goals."

Alex Gibson

Zero Emission Transportation Association

DG+ has allowed us to explain our extremely complex product in a simplistic and visually pleasing format. We have consistently secured new engagements because of this high quality team.

David B.

Correlate

The DG+ team is truly fantastic. When I walked through the new homepage of our website for the first time, I was absolutely blown away. I gave very little direction and not a ton of material to work with, and yet they turned it into something special. It feels like they created magic from almost nothing. I’m grateful for their whole team and I can't wait for our broker partners to see it!

Nakita Devlin

Ric Benefits

I really enjoyed working with the DG+ team. We originally chose to work with DG+ due to their environmental focus, flexibility, and responsiveness. They understood our needs as a small company and delivered the products we needed in a well executed and timely manner. We really appreciate all of the help from DG+!

Sydney Bartone

Graphitic Energy

Let’s talk about what you’re building.

Whether you’re refining your positioning, preparing for growth, or trying to make a complex product easier to understand, we’d love to hear more. Share a bit about your goals or challenges and we’ll get back to you with a clear, honest perspective on how we can help.

Skip the form and email us directly at hello@dgplusagency.com