Work packages

Content Marketing

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DG+ is a marketing, communications, and creative agency for innovative brands across clean energy and climate tech.

Nurture leads through a long sales cycle with DG+. We deliver ongoing content marketing, email, and social strategy for clean energy companies.

Clean energy sales cycles are long. Buyers research, compare, and evaluate for months before they ever reach out. This ongoing content program keeps your brand visible and credible throughout that process — delivering consistent, high-quality content that educates prospects, nurtures relationships, and supports your sales team at every stage.

What you get

  • Content strategy and editorial calendar
  • Fully-written content pieces (case studies, blog articles, or thought leadership)
  • Social media copy and content calendar support
  • Email newsletter strategy, copy, and design
  • HubSpot CRM setup and email workflow implementation
  • Sales collateral copy and light creative support
  • Monthly performance reporting and optimization

Who this is for

This package is designed for organizations that need a consistent content engine but don't have the in-house capacity to run one. It's particularly well-suited for companies with long sales cycles, technical products, or audiences that require education before they buy — which describes most of the clean energy and climate tech space. If you have a brand foundation in place and want to put it to work building credibility and nurturing leads over time, this is the right engagement.

Frequently asked questions

Who do we work with on the DG+ team?

You'll have a dedicated account lead and a small project team that typically includes a strategist, writer, and designer. For web projects, a developer joins the team. You'll know everyone by name, and the same people will be with you for the duration of the engagement.

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What's included in account management?

Account management is built into every engagement. That includes a dedicated account lead, project kickoff, biweekly meetings, a client-facing Asana board, and weekly status updates. We believe strong relationships produce better work.

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What makes DG+ different from a general marketing agency?

DG+ works exclusively with clean energy and climate tech companies. That means you're not spending the first month educating us on your industry, your buyers, or the regulatory and technical context behind your products. We've worked with 100+ companies across solar, storage, grid software, EV, carbon markets, and more — so we already speak the language.

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Do you interview our team to develop content?

Yes, and it makes a significant difference. Your subject matter experts have insights, opinions, and technical knowledge that can't be replicated from secondary research. We conduct structured interviews to extract that expertise and turn it into content that actually sounds like your company — not a generic agency voice.

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Do you write content for SEO?

Yes. SEO is built into our content strategy from the start. We develop a keyword list based on what your buyers are actually searching for, map those keywords to content topics, and optimize each piece for search intent, structure, and metadata. We monitor ranking progress over time and adjust the strategy accordingly.

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How do you decide what content to create?

We start with a content strategy that maps topics and formats to your audience's buying journey and your business goals. From there, we build an editorial calendar that balances SEO-driven content, sales-enablement pieces, and thought leadership. Content isn't produced in a vacuum — every piece has a purpose.

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How do you measure content performance?

We track organic traffic, time on page, social engagement, email open and click-through rates, content downloads, and — where CRM data is available — the role content plays in lead progression. We report on performance regularly and use the data to inform what to prioritize next.

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How many content pieces do we get per month?

It depends on the package. Our typical Content Marketing package delivers six pieces per quarter as a baseline, with the mix — case studies, articles, thought leadership — determined by your strategy and priorities. Volume can be adjusted based on scope.

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What types of content do you create?

We write and produce a wide range of content — case studies, blog articles, thought leadership pieces, white papers, email newsletters, social copy, website copy, and sales collateral. Everything is written by people who understand clean energy and climate tech, which means the content reflects the actual nuance of your products and industry rather than generic marketing filler.

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Approach

Strong client relationships are the foundation of our work.

We build our relationships through clear, consistent communication and dedicated time for account management.

We see ourselves as an extension of your team — proactive, responsive, and aligned with your goals. Account management is an ongoing component of every month of engagement between DG+ and our clients.

Close-up of an electric vehicle charging station in a parking lot, representing DG+’s deep focus on cleantech, renewable energy, and sustainable industry expertise.

Focus on cleantech and sustainability

Our team has decades of relevant experience across industry. Don’t waste time getting your agency support up to speed.

DG+ project team gathered at a lively company event, smiling and collaborating together around a table — representing their close, hands-on and integrated team culture.

An integrated, (fun) 
project team

We don’t operate at arm's length; we work hand in hand. Our engagements include a small, mighty team that works directly with yours.

DG+ team walking together toward a solar panel field, symbolizing collaboration, flexibility, and commitment to supporting clean energy projects through customized engagement options.

Flexible engagement options

We offer project-based, ongoing, and prepaid scope of work options that can be customized to suit your needs and budget.

People walking through a modern auto and energy expo showcasing electric vehicles and clean technology — representing DG+’s deep experience working with over 100 clean energy and climate organizations worldwide.

Experience where
it matters

DG+ has served 100+ clean energy and climate organizations companies in just the past five years from solar and wind developers to carbon capture providers and beyond.

DG+ is a good fit for Enphase due to their flexibility, experience in the energy industry, great hourly rates, and quality work.

Ken M.

Enphase Energy

We were looking for a company that could bring a technical and industry-specific approach to Pii’s marketing campaigns. DG+ has the marketing expertise, aligns with the verticals we were exploring, and is made up of curious people eager to learn about our industry.

Jason Montgomery

Power Innovations International

DG+ has an impeccable ability to make our clients' stories jump off the page, making even the most complicated and technical points clear and relevant. They've been a dream to work with!

Jake J.

Pioneer Public Affairs

We were able to deliver marketing content while I was on leave, including an incredibly valuable video with a marquee customer that elevated our brand awareness and experience.

Meghan G.

DSD Renewables

"DG+ has been an excellent partner since the creation of ZETA. Their creativity and nimble approach has helped us to develop unique communications that support our policy goals."

Alex Gibson

Zero Emission Transportation Association

Let’s talk about what you’re building.

Whether you’re refining your positioning, preparing for growth, or trying to make a complex product easier to understand, we’d love to hear more. Share a bit about your goals or challenges and we’ll get back to you with a clear, honest perspective on how we can help.

Skip the form and email us directly at hello@dgplusagency.com